Lead - Demand Generation

6 days ago


Gurugram, India Spyne Full time

Job Description What Will You Do SEO & Organic Growth - Lead endtoend SEO strategy site audits, keyword research, backlink planning, and site optimization - Collaborate closely with Product, Marketing, and Engineering to implement and measure impact - Stay updated with search engine trends, best practices, and algorithm changes Conversion Rate Optimization (CRO) - Build, test, and optimize landing pages and conversion flows for higher traffictolead conversion - Lead A/B testing, user experience reviews, and site optimization efforts - Analyze site behavior and implement recommendations for better conversion metrics Demand Generation & Funnel Management - Plan, launch, and manage multichannel demand generation campaigns across paid and organic platforms - Measure campaign effectiveness across metrics like CPL, CAC, MQLtoRevenue conversion, and pipeline velocity - Lead nurturing efforts to drive highquality MQLs and enable seamless conversion to revenue Analytics & Optimization - Maintain and manage dashboards for campaign performance across traffic, lead, MQL, and revenue metrics - Identify trends, bottlenecks, and growth opportunities within the marketing funnel - Leverage marketing automation platforms (HubSpot, Marketo, or equivalent) for nurturing and conversion optimization What We're Looking For - 58 years experience in Demand Generation roles, with a focus on SEO, CRO, and MQLtoRevenue funnel optimization - Strong knowledge of SEO best practices, site analytics, and conversion optimization techniques - Handson experience managing platforms like Google Analytics, SEMrush/Ahrefs, HubSpot, Marketo, Salesforce, or similar - A datadriven approach with a proven track record of optimizing marketing funnel metrics - Strong communication and stakeholder management abilities across Product, Sales, and Marketing teams - An agile mindset and comfort working in a highgrowth, fastpaced SaaS environment



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