Head of Category Growth

4 weeks ago

Bengaluru, India Worko Full time

This role is open with one of Worko’s partner companies — India’s leading faith-tech platform. About the Role We are looking for a visionary and entrepreneurial Director to lead our E-commerce category. As the strategic owner of this vertical, you will build and scale the business like a founder—owning P&L, assortment, app experience, supply chain and operations. You will drive the category’s growth end-to-end, setting strategy, building a high-performance team, and collaborating closely with leadership. What You’ll Own: Strategy & P&L Leadership: Define and execute business strategy; own revenue, profitability, and long-term category success. Assortment Strategy: Develop and implement SKU plans that align with brand vision, ensuring a market-leading selection of divine and spiritual products. App & Digital Experience: Lead category programming on the app and website to deliver an engaging, seamless user journey. Digital Operations: Oversee day-to-day category operations, optimising processes and ensuring on-time, high-quality execution across the board. Team Leadership: Build, lead, and mentor a high-performing team across functions; inspire a culture of ownership and excellence. Stakeholder Partnership: Serve as a strategic advisor to leadership; work closely with cross-functional partners, including marketing, product, tech, and operations. Core Responsibilities: SKU Lifecycle Ownership Lead identification and sourcing of new SKUs aligned with the brand's vision (e.G., divine products, spiritual items). Oversee procurement strategies, packaging design direction, and production planning. Drive timelines and budget adherence for new product introductions. Guide design and vendor teams in finalising SKU aesthetics and quality standards. Lead coordination of SKU photoshoots and creation of compelling marketing collateral (videos, testimonials, banners). Online Store Leadership (Website) Direct product listing management, ensuring high accuracy, SEO optimisation, and visual appeal. Strategically plan and optimise pre-purchase and post-purchase flows, including order tracking, FAQs, and return policies. Collaborate with tech, marketing, and ops leaders to ensure seamless store performance. Monitor inventory proactively and align with the supply chain to prevent stockouts. Champion merchandising best practices to enhance product discoverability and conversion rates. Performance Tracking & Optimisation Analyse product performance data (views, CTRs, conversions) to develop actionable insights and improvements. Lead alignment of product launches with marketing campaigns for maximum impact. Drive competitive benchmarking across SKUs, pricing, and merchandising to stay ahead of the market. What We’re Looking For: 9–13 years of experience in e-commerce, retail, or consumer internet businesses, with strong exposure to category management or P&L ownership. Proven track record of driving growth and profitability in fast-paced, high-scale environments. Experience building and leading large teams. Strong analytical skills and data-driven decision-making capability. Excellent communication, negotiation, and stakeholder management abilities. Entrepreneurial mindset with a bias for action and ownership.

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