Category Head

7 days ago

Bengaluru, India Agrizy Full time

Key Responsibilities:

1. Category Strategy & Growth


• Develop and execute annual and quarterly business plans for the Cocoa & Seasonings category, aligned with Agrizy's growth objectives.


• Conduct category analysis, competitive benchmarking, and customer segmentation to identify opportunities for market share expansion.

2. P&L and Commercial Management


• Own category P&L, including revenue targets, profitability, and ROI on marketing spends.


• Define pricing strategies and trade margins in line with market dynamics and channel requirements.


• Optimize supply chain efficiency in collaboration with procurement, operations, and finance teams.

3. Product & Portfolio Management


• Oversee product positioning, packaging, and compliance for domestic and international markets.

4. Sales Enablement & Channel Development


• Define go-to-market strategies for new and existing products across offline, online, and export markets.


• Build partnerships with key MT, GT, e-commerce, and institutional buyers.

5. Marketing & Brand Building


• Support business growth through platform onboarding, product listings, content optimization, and performance marketing strategies.


• Plan and execute ATL, BTL, and digital campaigns to drive brand awareness and conversions.


• Leverage data analytics to measure campaign effectiveness and refine marketing strategies.

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