Senior Sales Manager
3 days ago
We are looking for an experienced Senior Sales Manager to lead B2B sales for everyday hygiene product line. The ideal candidate will have a proven track record of building institutional sales in the HoReCa, Corporate, and Institutional sectors, with deep experience in driving revenue, building distributor networks, and forging long-term business partnerships. Key Responsibilities: Business Development & Client Acquisition Identify, develop, and convert new business opportunities across Hotels, Restaurants, Cafés (HoReCa), Corporates, and Institutions. Build strong relationships with decision-makers in procurement, operations, and housekeeping teams. Drive onboarding of Distributors, Super Stockists (SS), channel partners, and institutional clients across target regions. Expand distribution footprint by appointing and managing Distributor/SS networks with clear sales & growth targets. Sales & Revenue Managemen Deliver against quarterly and annual sales targets. Build and manage sales pipelines, ensuring healthy conversion ratios. Negotiate contracts, pricing, and credit terms to close high-value deals. Market Expansion Lead expansion into new geographies with focus on South & West India. Scout, onboard, and manage distributor/wholesaler networks. Work with marketing and product teams to align market requirements with product strategy. Account Management Build long-term relationships with clients ensuring high levels of retention andsatisfaction. Implement a Key Account Management (KAM) approach for strategic clients. Ensure timely collections, repeat orders, and upselling of the product portfolio. Requirements Key Requirements • Minimum 10+ years in institutional/B2B sales, preferably in hygiene, FMCG, cleaning essentials, or personal care products. • Proven success in dealing with HoReCa chains, corporates, and institutional clients. • Strong network in Hyderabad and/or Bangalore, with ability to scale pan-India. • Hands-on experience in Distributor & Super Stockist appointment, management, and channel development. • Ability to handle large ticket-size negotiations and long sales cycles. • Excellent communication, negotiation, and relationship management skills. • Exposure to distribution/channel management and institutional logistics. • Self-starter with entrepreneurial mindset and ability to work in a fast-paced environment. Benefits As per industry standards
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