Senior Manager – Partnerships
2 weeks ago
Experience: 6-10 years in Affiliate Marketing, Publisher Partnerships, or Performance Marketing
Industry: Affiliate Marketing, AdTech, Performance Marketing, Digital Advertising
About Us
At Cuelinks, part of Parity Cube Pvt Ltd, we specialize in performance marketing and affiliate partnerships, helping brands drive revenue through a robust ecosystem of publishers, influencers, and strategic partners. We work with some of the most innovative brands, empowering them to scale their affiliate marketing programs with cutting-edge tracking and optimization solutions.
We are now looking for a Senior Manager – Partnerships (Affiliates & Publishers) to lead our publisher growth strategy, expand partnerships, and optimize affiliate-driven revenue. This is a high-impact, strategic role where you will be responsible for building relationships, driving revenue, and ensuring publisher success in our network.
Your Role at Cuelinks
As a Senior Manager – Partnerships (Affiliates & Publishers), you will be responsible for expanding our publisher ecosystem, managing a team, and scaling our affiliate marketing partnerships. You will work with deal/coupon platforms, cashback & loyalty programs, content publishers, influencer networks, and niche affiliates to maximize performance marketing outcomes.
Your goal? Enhance publisher engagement, optimize campaign performance, lead a high-impact team, and scale affiliate-driven revenue.
Key Responsibilities
Team Leadership & Development
Build, mentor, and lead a team of affiliate and publisher managers to drive partnerships and revenue growth.
Define clear KPIs, performance benchmarks, and career development plans for the team.
Foster a culture of innovation, ownership, and data-driven decision-making within the partnerships team.
Provide coaching, training, and strategic guidance to maximize team impact and performance.
Affiliate & Publisher Acquisition & Growth
Identify, recruit, and onboard high-value publishers, influencers, and strategic partners to drive revenue.
Develop customized engagement strategies to increase publisher retention and optimize monetization opportunities.
Lead contract negotiations, commission structures, and incentive models to strengthen partnerships.
Expand relationships with coupon/deals platforms, cashback & loyalty programs, content sites, and emerging affiliate models.
Performance Optimization & Revenue Growth
Monitor traffic quality, conversion rates, and partner performance to maximize efficiency.
Implement data-driven strategies to improve campaign performance across CPS, CPL, CPI, CPR models.
Identify new monetization opportunities through exclusive publisher collaborations and high-performing content partnerships.
Leverage A/B testing, real-time insights, and predictive analytics to optimize campaign outcomes.
Data-Driven Decision Making & Tracking Systems
Track and analyze KPIs such as ROI, CPA, EPC, Click-to-Conversion rates, and Publisher LTV.
Utilize affiliate tracking platforms
Work closely with the tech team to resolve tracking discrepancies, ensure seamless attribution, and improve reporting accuracy.
Develop real-time dashboards and reports to provide actionable insights for senior leadership.
Cross-Functional Collaboration
Work closely with Sales, Marketing, and Product teams to ensure seamless publisher onboarding and campaign execution.
Improve tracking infrastructure, postback integrations, and attribution models for accurate reporting and revenue measurement.
Partner with Finance & Legal teams to manage contract negotiations, compliance, and payment structures for affiliates.
What We're Looking For
6-10 years of experience in Affiliate Marketing, Publisher Management, or Performance Marketing.
Proven expertise in acquiring and scaling publisher partnerships to drive revenue growth.
Strong experience in team management, leadership, and mentorship of high-performing teams.
Expertise in negotiation, performance-based incentive models, and strategic partner engagement.
Deep understanding of affiliate tracking systems (Tune, Impact, Partnerize, Rakuten, CJ, AppsFlyer, WebEngage, GA4) for tracking, attribution, and optimization.
Strong analytical skills – ability to interpret reports, analyze trends, and make data-driven decisions.
Experience managing coupon, cashback, influencer, and content-based publisher relationships.
Excellent relationship management, communication, and leadership skills.
Ability to work independently, lead projects, and drive results in a fast-paced environment.
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