Customer Relationship Management Manager

Found in: Whatjobs IN C2 - 2 weeks ago


gurgaon, India Coding Ninjas Full time
Roles And Responsibilities
Responsible for driving reactivation of the leads with the help of end to end Customer Relationship Management Marketing and Life Cycle Management with the objective of achieving the monthly revenue growth targets for Coding Ninjas
Execute detailed monthly plans of CRM communications across mediums (emails, WhatsApp, SMS, etc.)
Build and manage end to end life cycle journeys with planned interventions at each stage of the journey to ensure the maximum utilisation of the leads
Design and deploy marketing automation and personalization technologies with tools to reduce the churn
Set up automated journeys for reactivations and funnel conversion across various communication mediums e.g. WhatsApp, SMS, IVR, Email / Chatbot
Competition monitoring, benchmarking, and gathering market intelligence
Budget and ROI management - Plan and deploy the monthly budgets efficiently and track the spends effectively
Optimise continuously to ensure high ROI and minimise CAC
You'll Be a Right Fit If:
You have hands-on experience with platforms/tools such as Webengage/Moengage/CleverTap etc.
You are familiar with A/B and multivariate testing
You enjoy end-to-end responsibility on campaign management (right from ideation to conceptualization to creation of landing pages, emails, content, to implementation and monitoring)
Must Haves
1+ years of relevant experience in a app/web based company
Good knowledge of MS Excel
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