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Performance Marketing

2 months ago

Bangalore Urban, India Showoff Full time

Job Description:


We are seeking a highly motivated and data-driven Performance Marketing Specialist to join our dynamic team. This role is instrumental in driving customer acquisition and growth through the execution of high-performing digital marketing campaigns. You will be responsible for managing and optimising paid advertising campaigns across multiple channels, with a primary focus on Meta and Google platforms.


Responsibilities:


Develop and execute effective performance marketing campaigns across various channels, including Meta and Google Ads, to drive customer acquisition and revenue growth.

Manage and optimize large-scale advertising campaigns for a clothing brand with a high number of SKUs, ensuring maximum ROI and meeting performance targets.

Conduct in-depth data analysis to identify trends, opportunities, and areas for improvement.

Develop and implement A/B testing strategies to optimize campaign performance and increase conversion rates.

Collaborate with cross-functional teams (e.g., product, design, sales) to ensure campaign alignment and success.

Stay up-to-date with the latest industry trends and best practices in performance marketing.

Qualifications:


Bachelor's degree in Marketing, Business, or a related field.

3+ years of experience in performance marketing, with a proven track record of driving measurable results.

Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Facebook Insights).

Experience managing large-scale advertising campaigns on Meta and Google platforms.

Experience with a fashion or e-commerce brand is preferred.

Proficiency in Shopify is a plus.

Excellent communication and interpersonal skills.

Strong attention to detail and organizational abilities.

Screening Questions:


What is your expected CTC?

How many years of experience do you have in e-commerce?

What is your experience with managing large-scale advertising campaigns for fashion brands?


Why Join Us:


Competitive salary and benefits package

Opportunity to work on a dynamic and fast-paced team

Chance to make a significant impact on the company's growth

Opportunities for professional development and career advancement

We are an equal opportunity employer committed to creating a diverse and inclusive workplace.


Showoff is excited to welcome a talented Performance Marketing Specialist to our team. If you are passionate about data-driven marketing and eager to contribute to our growth, we encourage you to apply.