Performance Marketer
2 weeks ago
KEY RESPONSIBILITIES:
1. Campaign Strategy & Execution:
(a) Develop, implement, and manage paid media campaigns across platforms like Google AdWords, Meta (Facebook & Instagram) Ads, Ads, YouTube Ads, and especially programmatic channels.
(b) Plan, execute, and optimize OTT marketing campaigns across popular streaming platforms to enhance brand visibility and engagement.
(c) Develop media buying strategies across programmatic platforms (Google DV360, Taboola, etc.) to maximize reach and engagement.
2. Analysis & Reporting:
(a) Monitor and analyze campaign performance, providing insights and recommendations to improve results.
(b) Regularly track and report on key performance indicators (KPIs) such as CPA, ROI, CTR, CPM, and LTV.
(c) Prepare detailed performance reports and make data-driven recommendations for optimizations.
3. Optimization:
(a) Continuously optimize campaigns to improve key performance metrics, including ad creative, copy, targeting, and bidding strategies.
(b) Conduct A/B testing on ads, landing pages, and targeting strategies to drive better performance.
(c) Utilize advanced tracking and reporting tools like Google Analytics, Meta Ads Manager, and third-party tools to measure success.
4. Audience Targeting:
(a) Create and implement robust audience segmentation strategies based on customer insights and data to maximize campaign relevance and effectiveness.
(b) Use retargeting, lookalike audiences, and other advanced targeting techniques to drive conversions.
5. Collaboration:
(a) Work closely with the creative team to develop impactful ad creatives that resonate with the target audience.
(b) Collaborate with the content and SEO teams to ensure seamless integration of paid and organic strategies.
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Performance marketer
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Performance Marketer
2 days ago
bangalore, India AKOI Full timePerformance MarketerWork from home would not be providedSalary: Subjected to experience and skillsRequired experience: A minimum of 2 year experience or moreLocation: Seshadripuram, BengaluruJoining Date: ASAPJob Description:As a Performance Marketer at AKOI, you will be responsible for the strategic execution and optimization of digital marketing...
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Performance Marketer
2 days ago
Bangalore, India AKOI Full timePerformance Marketer Work from home would not be provided Salary: Subjected to experience and skills Required experience: A minimum of 2 year experience or more Location: Seshadripuram, Bengaluru Joining Date: ASAP Job Description: As a Performance Marketer at AKOI, you will be responsible for the strategic execution and optimization...
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Performance Marketer
2 days ago
bangalore, India AKOI Full timePerformance MarketerWork from home would not be provided Salary: Subjected to experience and skills Required experience: A minimum of 2 year experience or more Location: Seshadripuram, Bengaluru Joining Date: ASAP Job Description: As a Performance Marketer at AKOI, you will be responsible for the strategic execution and optimization of digital marketing...
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Performance marketer
2 weeks ago
Bangalore, India AKOI Full timeKEY RESPONSIBILITIES: 1. Campaign Strategy & Execution: (a) Develop, implement, and manage paid media campaigns across platforms like Google Ad Words, Meta (Facebook & Instagram) Ads, Linked In Ads, You Tube Ads, and especially programmatic channels. (b) Plan, execute, and optimize OTT marketing campaigns across popular streaming platforms to enhance...
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Performance Marketer
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