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Demand Generation Manager

4 weeks ago

Chennai, India Rocketlane Full time

About Rocketlane

Rocketlane is a fast-growing, innovative SaaS company making waves in customer onboarding and professional services automation.

Our mission? To empower B2B companies with a smooth, consistent, and efficient way to onboard customers and manage client projects, reducing chaos and boosting customer satisfaction across industries.

We're a close-knit team of over 200 passionate professionals, all focused on building a product that teams love to use. Our journey has been fueled by $45M in funding from top investors, including 8VC, Matrix Partners, and Nexus Venture Partners India, and super angels like Gokul Rajaram, Girish Mathrubootham, and Clark Valberg, etc.

Profile Overview

We're hiring a Manager, Demand Generation to lead Rocketlane's paid marketing and digital acquisition strategy.

This role is both strategic and hands-on. You'll define and execute campaigns across paid channels, drive qualified pipeline, and bring strong performance marketing chops to the team. While paid acquisition will be your primary focus, you'll also contribute to our broader demand gen motion including SEO, conversion paths, and lifecycle campaigns.

You'll work closely with Product Marketing, Growth, Sales, and RevOps to deliver programs that tie awareness to pipeline and pipeline to revenue.

What You'll Do?

  • Own the strategy and execution of paid acquisition across Google, LinkedIn, YouTube, display, and emerging channels
  • Set the demand generation roadmap, budget, and performance targets aligned to pipeline contribution and CAC
  • Build full-funnel campaigns for different personas and buying stages
  • Collaborate with Product Marketing and Content teams on messaging, offers, and creative assets
  • Design and test landing pages and conversion paths to improve conversion rates
  • Establish reporting systems to track CPL, CAC, pipeline velocity, and campaign ROI
  • Run structured experimentation across targeting, formats, and offers
  • Partner with Sales and RevOps to align on lead quality, scoring, and handoff
  • Contribute to SEO and organic initiatives to expand inbound volume
  • Manage external agencies and freelancers when needed for design, media buying, or SEO

What We're Looking For?

  • 6 to 8 years of experience in B2B SaaS demand generation with a proven track record in paid acquisition
  • Experience owning pipeline and performance metrics, with a strong grasp of attribution and funnel dynamics
  • Hands-on experience with platforms like Google Ads, LinkedIn, Meta, and programmatic tools
  • Analytical mindset with comfort using data to inform decisions and optimize campaigns
  • Strategic thinking paired with execution muscle—you can zoom out and dig deep when needed
  • Strong collaboration and project management skills across marketing, sales, and ops
  • Familiarity with HubSpot, GA4, attribution tools, and CMS platforms
  • Bonus: Experience with SEO, marketing automation, or ABM programs

Why join us?

At Rocketlane, we're all about building a great product and a great place to work. Here's why you'll actually look forward to Mondays:

  • Impact and ownership: You won't just be another cog in the machine; here, you're more like a turbocharged engine part. Bring your ideas, make them happen.
  • Work with the best: We're a team of passionate, quirky, and ridiculously talented people. Come for the work, stay for the memes.
  • Celebrate wins: Whether we're hitting major milestones or celebrating new funding, we like to mix it up. From rap videos to team outings, we believe in celebrating big.
  • Learn and grow: We're all about learning—and we're not just talking about the latest SaaS trends. You'll grow your career, pick up new skills, and maybe even learn to love Excel (or at least tolerate it).
  • Flexibility and balance: While we love collaborating in the office five days a week, we know everyone has their own rhythm. That's why we offer flexibility around hours—so you can bring your best energy, whether you're an early bird or a night owl. Pajamas optional (at least outside the office).