[17/10/2025] Head of Demand Generation

3 weeks ago

Chennai India F22 Labs Full time

Job Description About the company Fast-growing, B2B SaaS in customer onboarding & professional services automation, backed by $45M Series B from top-tier investors. Loved by mid-market and enterprise teams for delivering clear time-to-value and measurable ROI. Profile Overview We're hiring a Director of Demand Generation to lead and scale our pipeline engine. You'll own the full-funnel demand generation strategy, spanning paid, organic, lifecycle, and outbound-assist programs and drive alignment across marketing and sales. This is a strategic and executional role where you'll define the roadmap, lead a team of demand gen managers, and partner closely with Sales to deliver qualified pipeline and hit revenue targets. You'll report to the CMO and directly manage a team of high-agency marketers across roles, with the potential to grow the function as the company scales. What You'll Do - Own the global demand generation strategy and execution plan across channels (paid media, SEO, lifecycle, content syndication, outbound-assist) - Lead and manage a team of 34 demand gen managers running region-, segment-, or product-specific plays - Drive collaboration with Sales leadership to define ICPs, pipeline coverage goals, SQL targets, and campaign priorities. - Partner with Product Marketing on messaging, offers, and GTM programs that resonate with buyer personas across funnel stages - Work closely with Marketing Ops to ensure strong infrastructure for tracking, attribution, and lead handoff - Own and optimize the demand gen budget to maximize ROI and CAC efficiency - Build scalable campaign frameworks and experimentation models that drive pipeline consistently - Track performance against goals, report on key metrics, and continuously iterate based on what's working - Mentor and grow your team with a balance of autonomy and support What We're Looking For - 12+ years of experience in B2B SaaS marketing with deep expertise in demand generation. - Strong leadership skills with experience managing and mentoring teams - Proven track record of building and scaling pipeline engines that support high-growth sales teams - Experience managing multi-channel demand gen programs across paid, organic, lifecycle, and outbound motions - Strong analytical chops, fluent in marketing metrics, CAC efficiency, attribution, and funnel optimization. - Hands-on, high-agency operator who can set strategy but also step in and execute when needed. - Excellent collaboration and communication skills, you're comfortable working side-by-side with Sales, Growth, and Marketing Ops. Bonus: experience owning demand gen for mid-market or enterprise SaaS sales motions

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