Business Marketing Lead

1 month ago

Pune, India Birlasoft Full time
About Birlasoft:Birlasoft, a powerhouse where domain expertise, enterprise solutions, and digital technologies converge to redefine business processes. We take pride in our consultative and design thinking approach, driving societal progress by enabling our customers to run businesses with unmatched efficiency and innovation. As part of the CK Birla Group, a multibillion-dollar enterprise, we boast a 12,500+ professional team committed to upholding the Group's 162-year legacy. Our core values prioritize Diversity, Equity, and Inclusion (DEI) initiatives, along with Corporate Sustainable Responsibility (CSR) activities, demonstrating our dedication to building inclusive and sustainable communities. Join us in shaping a future where technology seamlessly aligns with purpose.

Job DescriptionThe BU Marketing Leader will be responsible for building and executing the marketing strategy and plan in concert with Business Marketing Head, regional teams, and relevant verticals and/or practices.The right candidate will have a confident presence, with the ability to be persuasive and effective while being a good listener and building solid relationships. The Marketing Leader will achieve the goal of increasing brand visibility and creating demand among targeted customers and partners for services that are market-ready and will be responsible for every facet of preparing and packaging new services for the market. Reports to the Head of Business Marketing.

EducationMBA or equivalent BU experience

Location:

Pune

Experience :

10-12 years of experience

Role & responsibilities:Build and execute marketing strategy and plan for one or more business unit/sExecute multi-touch Integrated Marketing campaigns across multiple channels to generate sales qualified pipelineSupport external facing proposition development, and lead creation of external facing marketing & sales collateral for all propositionsExecute the content marketing plan as per the editorial calendar developed for the BU/PracticeWork directly with practice/Verticals to develop case studies, press releases, testimonials, content marketing assetsCreate content working with writing agencies, and working with SMEsCustodian of web and social media content for all matters related to the practice/BUPlan and execute effective and measurable omni-channel marketing campaignsRun inbound and outbound marketing campaigns to drive revenue inflows and drive awareness for the brand PPC, SEM, Paid socialCreate deal pipeline and focus on business development by working closely with inside sales.Work with analyst team to manage influencer reach-out, covering BU analysts, advisory firmsWork with relevant OEMs/Alliances for joint GTM activities

Preferred candidate profile:10-12 years marketing experienceUnderstanding of Enterprise Technologies such as ERP, CRM etc. and industry verticalsSkilled in creating and managing strategic marketing efforts to consistently increase quality lead from all sources - online & traditionalPreferred experience of having worked on joint GTMs with large OEMs like SAP, Oracle, Microsoft, AWS, Salesforce etc.Ability to think strategically both from marketing and organizational perspectiveAbility to effectively collaborate with top and mid-tier leadershipMeticulous with detail and analyticsExperience in planning and executing virtual events/webinarsFlair for content marketing

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