Business Marketing Lead

3 weeks ago

Pune, India Birlasoft Full time

About Birlasoft:

Birlasoft, a powerhouse where domain expertise, enterprise solutions, and digital technologies converge to redefine business processes. We take pride in our consultative and design thinking approach, driving societal progress by enabling our customers to run businesses with unmatched efficiency and innovation. As part of the CK Birla Group, a multibillion-dollar enterprise, we boast a 12,500+ professional team committed to upholding the Group's 162-year legacy. Our core values prioritize Diversity, Equity, and Inclusion (DEI) initiatives, along with Corporate Sustainable Responsibility (CSR) activities, demonstrating our dedication to building inclusive and sustainable communities. Join us in shaping a future where technology seamlessly aligns with purpose.

Job Description

The BU Marketing Leader will be responsible for building and executing the marketing strategy and plan in concert with Business Marketing Head, regional teams, and relevant verticals and/or practices.

The right candidate will have a confident presence, with the ability to be persuasive and effective while being a good listener and building solid relationships. The Marketing Leader will achieve the goal of increasing brand visibility and creating demand among targeted customers and partners for services that are market-ready and will be responsible for every facet of preparing and packaging new services for the market. Reports to the Head of Business Marketing.

Education

  • MBA or equivalent BU experience

Location: Pune

Experience : 10-12 years of experience

Role & responsibilities:

  • Build and execute marketing strategy and plan for one or more business unit/s
  • Execute multi-touch Integrated Marketing campaigns across multiple channels to generate sales qualified pipeline
  • Support external facing proposition development, and lead creation of external facing marketing & sales collateral for all propositions
  • Execute the content marketing plan as per the editorial calendar developed for the BU/Practice
  • Work directly with practice/Verticals to develop case studies, press releases, testimonials, content marketing assets
  • Create content working with writing agencies, and working with SMEs
  • Custodian of web and social media content for all matters related to the practice/BU
  • Plan and execute effective and measurable omni-channel marketing campaigns
  • Run inbound and outbound marketing campaigns to drive revenue inflows and drive awareness for the brand PPC, SEM, Paid social
  • Create deal pipeline and focus on business development by working closely with inside sales.
  • Work with analyst team to manage influencer reach-out, covering BU analysts, advisory firms
  • Work with relevant OEMs/Alliances for joint GTM activities

Preferred candidate profile:

  • 10-12 years marketing experience
  • Understanding of Enterprise Technologies such as ERP, CRM etc. and industry verticals
  • Skilled in creating and managing strategic marketing efforts to consistently increase quality lead from all sources - online & traditional
  • Preferred experience of having worked on joint GTMs with large OEMs like SAP, Oracle, Microsoft, AWS, Salesforce etc.
  • Ability to think strategically both from marketing and organizational perspective
  • Ability to effectively collaborate with top and mid-tier leadership
  • Meticulous with detail and analytics
  • Experience in planning and executing virtual events/webinars
  • Flair for content marketing

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