Content Strategist
4 weeks ago
Why should you be excited about joining us?
Miles Education, the Flagbearer for Accountants, is on a mission to empower
accountants worldwide and address the global shortage of skilled professionals.
With relentless dedication and a team of 600+ across India and USA, we are
shaping the future of the profession.
Why should you be excited about joining us?
Clear vision and outcome-focused approach has gotten us to become the only
bootstrapped and profitable edtech startups operating at scale (current
revenues > INR 200 crores | CAGR > 100% y-o-y). So you’ll be joining a team of
mission-driven professionals building one of the most valuable edtech in the
world.
You’ll be set up for success as a “Content Strategist” at Miles if:
We are seeking a talented and experienced senior content Writer to join our
dynamic marketing team. As a Senior Content Writer, you will be responsible for
creating high-quality, engaging, and strategic content that aligns with our brand
voice and business objectives. You will play a crucial role in developing and
implementing content strategies to enhance our online presence, drive brand
awareness, and support our marketing initiatives.
Content Creation:
Produce compelling and original content for various channels, including
website, blog posts, social media, email campaigns, whitepapers, and more.
Develop content that resonates with our target audience and aligns with our
brand messaging and positioning. Collaborate with cross-functional teams to
gather information and insights for creating accurate and impactful contentÈ
Content Strategy:
Work closely with the marketing team to develop and execute content strategies
that drive traffic, engagement, and lead generation. Stay updated on industry
trends, market dynamics, and competitor content to ensure our content remains
relevant and competitive
Editing and Proofreading:
Review and edit content to ensure clarity, consistency, and adherence to brand
guidelines. Conduct thorough proofreading to eliminate errors and improve
overall content quality.
SEO Optimization:
Implement SEO best practices to optimize content for search engines and
improve organic search rankings. Conduct keyword research and integrate
targeted keywords into content to enhance discoverability
Content Distribution:
Collaborate with the marketing and digital teams to plan and execute content
distribution strategies across various channels. Monitor content performance
using analytics tools and make data-driven recommendations for optimization
Team collaboration:
Collaborate with graphic designers, videographers, and other team members to
create multimedia content that enhances the overall user experience. Provide
guidance and mentorship to junior members of the content team.
Skills & Qualifications:
Bachelor's degree in English, Journalism, Communications, Marketing, or a related
field
Proven experience as a Content Writer, preferably in a senior or leadership role
Strong portfolio showcasing a diverse range of written work
Exceptional writing, editing, and proofreading skills
In-depth knowledge of content marketing principles, SEO best practices, and digital
marketing trends
Familiarity with industry-related software and tools
Excellent communication and collaboration skills.
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