Content Strategist

4 weeks ago


Bengaluru, India Miles Education Full time

Why should you be excited about joining us?


Miles Education, the Flagbearer for Accountants, is on a mission to empower

accountants worldwide and address the global shortage of skilled professionals.

With relentless dedication and a team of 600+ across India and USA, we are

shaping the future of the profession.


Why should you be excited about joining us?


Clear vision and outcome-focused approach has gotten us to become the only

bootstrapped and profitable edtech startups operating at scale (current

revenues > INR 200 crores | CAGR > 100% y-o-y). So you’ll be joining a team of

mission-driven professionals building one of the most valuable edtech in the

world.


You’ll be set up for success as a “Content Strategist” at Miles if:


We are seeking a talented and experienced senior content Writer to join our

dynamic marketing team. As a Senior Content Writer, you will be responsible for

creating high-quality, engaging, and strategic content that aligns with our brand

voice and business objectives. You will play a crucial role in developing and

implementing content strategies to enhance our online presence, drive brand

awareness, and support our marketing initiatives.


Content Creation:


Produce compelling and original content for various channels, including

website, blog posts, social media, email campaigns, whitepapers, and more.

Develop content that resonates with our target audience and aligns with our

brand messaging and positioning. Collaborate with cross-functional teams to

gather information and insights for creating accurate and impactful contentÈ


Content Strategy:


Work closely with the marketing team to develop and execute content strategies

that drive traffic, engagement, and lead generation. Stay updated on industry

trends, market dynamics, and competitor content to ensure our content remains

relevant and competitive


Editing and Proofreading:


Review and edit content to ensure clarity, consistency, and adherence to brand

guidelines. Conduct thorough proofreading to eliminate errors and improve

overall content quality.


SEO Optimization:


Implement SEO best practices to optimize content for search engines and

improve organic search rankings. Conduct keyword research and integrate

targeted keywords into content to enhance discoverability


Content Distribution:


Collaborate with the marketing and digital teams to plan and execute content

distribution strategies across various channels. Monitor content performance

using analytics tools and make data-driven recommendations for optimization


Team collaboration:


Collaborate with graphic designers, videographers, and other team members to

create multimedia content that enhances the overall user experience. Provide

guidance and mentorship to junior members of the content team.



Skills & Qualifications:


Bachelor's degree in English, Journalism, Communications, Marketing, or a related

field

Proven experience as a Content Writer, preferably in a senior or leadership role

Strong portfolio showcasing a diverse range of written work

Exceptional writing, editing, and proofreading skills

In-depth knowledge of content marketing principles, SEO best practices, and digital

marketing trends

Familiarity with industry-related software and tools

Excellent communication and collaboration skills.


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