Content Strategist

4 weeks ago


Bengaluru, India Miles Education Full time

We are seeking a talented and experienced senior content Writer to join our

dynamic marketing team. As a Senior Content Writer, you will be responsible for

creating high-quality, engaging, and strategic content that aligns with our brand

voice and business objectives. You will play a crucial role in developing and

implementing content strategies to enhance our online presence, drive brand

awareness, and support our marketing initiatives

Content Creation:

Produce compelling and original content for various channels, including

website, blog posts, social media, email campaigns, whitepapers, and more.

Develop content that resonates with our target audience and aligns with our

brand messaging and positioning. Collaborate with cross-functional teams to

gather information and insights for creating accurate and impactful content


Content Strategy:

Work closely with the marketing team to develop and execute content strategies

that drive traffic, engagement, and lead generation. Stay updated on the industry

trends, market dynamics, and competitor content to ensure our content remains

relevant and competitive


Editing and Proofreading:

Review and edit content to ensure clarity, consistency, and adherence to brand

guidelines. Conduct thorough proofreading to eliminate errors and improve

overall content quality.


SEO Optimization:

Implement SEO best practices to optimize content for search engines and

improve organic search rankings. Conduct keyword research and integrate

targeted keywords into content to enhance discoverability


Content Distribution:

Collaborate with the marketing and digital teams to plan and execute content

distribution strategies across various channels. Monitor content performance

using analytics tools and make data-driven recommendations for optimization


Team Collaboration:

Collaborate with graphic designers, videographers, and other team members to

create multimedia content that enhances the overall user experience. Provide

guidance and mentorship to junior members of the content team.


Skills & Qualifications

Bachelor's degree in English, Journalism, Communications, Marketing, or a related field

Proven experience as a Content Writer, preferably in a senior or leadership role

Strong portfolio showcasing a diverse range of written work

Exceptional writing, editing, and proofreading skills

In-depth knowledge of content marketing principles, SEO best practices, and digital marketing trends

Familiarity with industry-related software and tools

Excellent communication and collaboration skills.



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