Regional Head- Ad Sales
2 weeks ago
The primary role of the incumbent would be top-line and bottom-line responsibility of SME Business for Digital Business for South region.
POSITION SPECIFICATIONEducation -
MBAOverall Experience -
12+ years’ experience in Digital Advertising sales background will be preferred. TV Sales experience can be considered.Desirable Experience -
Must be well versed with client strategies and advertising agencies from South - should be well networked and connected. Efficient to handle business as an entrepreneur
KEY RESPONSIBILITIES
Maximizing monetization opportunities by creating and building the SME client base and constantly creating a digital brand need in the SME consumer segment.Strategize towards securing a steady base of SME customers by means of acquiring long-term commitmentsDeveloping preferred partnership with top digital advertisers and developing a network of channel partners through fact finding on brands, marketing plans with accurate information and feedback for past campaigns and ensuring smooth execution of dealsAdding to the existing client base to garner maximum share of digital advertising budgetsIn depth account and channel management by means of client servicing through customized properties/deals, and other digital brand solutions for critical launchesThe incumbent will be responsible for direct and SME sales, Revenue generation through sponsorship deals, Client and Agency Relationship Management PeopleCandidates must have good organization skills and ability to get things done by liaising and managing expectationsCandidate must possess excellent time management, scheduling, and organizational skills, be able to follow procedures, work well independently or in a team setting, be adaptable to changesCandidates experienced with sponsorship sales, sales on the SME side and excellent presentation skills will be preferred
CRITICAL COMPETENCIESBehavioralAbility to leverages relationships, build a strong network, and have effective negotiations.TechnicalStrong knowledge of digital ecosystem.Should be both a category & a brand builder with a s strong ability to drive and achieve sales targets.High on ideation while creating brand solutions for the clients in-sink with their communication strategies.Must possess a strong understanding of the market
Other Personal Characteristics:Excellent communication skillsHighly MotivatedHigh on ideation while creating brand solutions for the clients in-sink with their communication strategies.Must possess a strong understanding of the marketA proven record of achieving business and individual goalsStrong executor who is proactive and anticipates evolving business needs.Communicates clearly and effectively externally and internally and possesses strong interpersonal and relationship-building skills
Why join us?
Sony Pictures Networks
is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few
Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.
But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there.
We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognized as a Great Place to Work.- Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years- Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India- ET Human Capital Awards 2021- Winner across multiple categories- Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices.
The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary
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