Collegedunia.com - Senior Manager - CPL - AdTech

4 weeks ago


Gurugram, India Collegedunia Full time

- The ideal candidate will lead initiatives to generate and engage with business partners to build new business for the company.

- This candidate will strategically plan their approach to clients and offer compelling solutions to cater for client's needs.

- They are responsible for maintaining and developing relationships in order to meet sales goals.


Business Development & Sales Strategy


- Drive end-to-end business development activities focused on US clients within the CPL (Cost Per Lead) domain.

- Develop and implement sales strategies to achieve revenue targets and expand the client base.

- Identify, qualify, and engage with potential clients, ensuring a strong pipeline of opportunities.


Client Acquisition & Relationship Management

- Prospect, pitch, and convert new clients from the US market, focusing exclusively on CPL campaigns.

- Build long-term relationships with decision-makers, agencies, and advertisers to ensure repeat

business.

- Conduct regular check-ins, performance reviews, and business updates with clients.


Campaign Management & Coordination


- Collaborate with internal teams (operations, delivery, and marketing) to set up and optimize CPL campaigns.

- Ensure campaigns meet client expectations in terms of quality, volume, and ROI.

- Monitor campaign performance, troubleshoot issues, and suggest improvements for scaling.


Market Research & Competitor Analysis

- Stay updated with industry trends, US lead generation practices, and competitor activities in the CPL space.

- Provide insights to refine offerings, pricing strategies, and positioning.


Revenue Growth & Performance Tracking

- Meet and exceed monthly/quarterly/annual sales targets.

- Track key metrics such as lead quality, CPL rates, conversion ratios, and client retention.

- Prepare and present regular business reports to management.


Team Collaboration & Mentorship (if applicable)

- Guide and support junior BD executives in client outreach and deal closures.

- Share best practices for US sales and CPL-specific client management.


Key Requirements

- The candidate must have prior exposure to performance marketing / lead generation partnerships, specifically within the CPL (Cost Per Lead) model.

- Proven experience in business development, client acquisition, and account management in the US market.

- Strong understanding of performance marketing metrics (CPL, CPA, ROI, conversion rates, etc.

- Excellent track record in closing deals, negotiating contracts, and scaling client partnerships.

- Ability to prospect, pitch, and convert new business opportunities in the digital advertising/lead generation ecosystem.

- Hands-on experience in campaign coordination, delivery monitoring, and troubleshooting for CPL campaigns


(ref:iimjobs.com)
  • Assistant Manager

    4 weeks ago


    Gurugram, Gurugram, India Affle Full time

    Job Description Designation: Assistant Manager Office Location: Gurgaon Position Description: We are seeking a dynamic Talent Acquisition Specialist to join our growing AdTech organization. In this role, you will focus on hiring top talent across non-technical functions such as sales, marketing, client success, analytics, operations, and business...


  • Gurugram, India SKyline Digital Growth LLC Full time

    Company DescriptionSkyline Digital Growth is a global performance marketing agency dedicated to helping brands scale faster and smarter, with measurable ROI. Our network connects advertisers with high-quality affiliates, publishers, and media buyers across multiple verticals, ensuring substantial growth. Operating in the fastest-growing markets in the US,...


  • Gurugram, India SKyline Digital Growth LLC Full time

    Company DescriptionSkyline Digital Growth is a global performance marketing agency dedicated to helping brands scale faster and smarter, with measurable ROI. Our network connects advertisers with high-quality affiliates, publishers, and media buyers across multiple verticals, ensuring substantial growth. Operating in the fastest-growing markets in the US,...


  • Gurugram, India SKyline Digital Growth LLC Full time

    Company Description Skyline Digital Growth is a global performance marketing agency dedicated to helping brands scale faster and smarter, with measurable ROI. Our network connects advertisers with high-quality affiliates, publishers, and media buyers across multiple verticals, ensuring substantial growth. Operating in the fastest-growing markets in the US,...


  • Gurugram, India SKyline Digital Growth LLC Full time

    Company DescriptionSkyline Digital Growth is a global performance marketing agency dedicated to helping brands scale faster and smarter, with measurable ROI. Our network connects advertisers with high-quality affiliates, publishers, and media buyers across multiple verticals, ensuring substantial growth. Operating in the fastest-growing markets in the US,...


  • Gurugram, India Collegedunia Full time

    Job Title: Sales ManagerLocation: Gurgaon (Work from Office)Working Days: Monday to Friday (9:30 AM 6:30 PM)Notice Period: Immediate joiners or up to 30 days preferredAbout the RoleWe are looking for a motivated and dynamic Sales Manager to lead our sales team, drive revenue growth, and build strong client relationships. The ideal candidate will have a...


  • Gurugram, India College Dunia Full time

    What We are Looking For:- Proactively identify and engage mid-tier to premium publishers across relevant markets and verticals through high-volume outreach efforts-using phone, email, LinkedIn, and virtual or in-person meetings-with compelling, value-driven pitches.- Provide regular updates to leadership, highlighting key wins, challenges, and the current...


  • Gurugram, India College Dunia Full time

    Responsibilities and Duties:- Responsible for collecting, analyzing, and interpreting large datasets to generate actionable insights and support data-driven decision-making using tools such as Excel, SQL, and visualization platforms.- Schedule and conduct in-person meetings with clients to foster strong relationships and gain a comprehensive understanding of...


  • Gurugram, India Collegedunia Full time

    We are looking for:Exciting times lie ahead! At Collegedunia, one of the leading educational portals, we are currently looking for a to join our innovative and passionate team.Do you love cars and enjoy talking or reading about them? We are looking for someone who is passionate about automobiles and wants to write fun, interesting, and useful content about...


  • Gurugram, Gurugram, India Silverpush Full time

    Job Description About Company: Silverpush is at the forefront of AI-powered video advertising, delivering sophisticated video ad solutions that empower brands to achieve impactful campaigns within a privacy-centric environment. Operating across 30+ countries, we specialize in creating contextually relevant advertising experiences that drive genuine...