
Collegedunia.com - Senior Manager - CPL - AdTech
4 days ago
- The ideal candidate will lead initiatives to generate and engage with business partners to build new business for the company.
- This candidate will strategically plan their approach to clients and offer compelling solutions to cater for client's needs.
- They are responsible for maintaining and developing relationships in order to meet sales goals.
Business Development & Sales Strategy
- Develop and implement sales strategies to achieve revenue targets and expand the client base.
- Identify, qualify, and engage with potential clients, ensuring a strong pipeline of opportunities.
Client Acquisition & Relationship Management
- Prospect, pitch, and convert new clients from the US market, focusing exclusively on CPL campaigns.
- Build long-term relationships with decision-makers, agencies, and advertisers to ensure repeat
business.
- Conduct regular check-ins, performance reviews, and business updates with clients.
Campaign Management & Coordination
- Collaborate with internal teams (operations, delivery, and marketing) to set up and optimize CPL campaigns.
- Ensure campaigns meet client expectations in terms of quality, volume, and ROI.
- Monitor campaign performance, troubleshoot issues, and suggest improvements for scaling.
Market Research & Competitor Analysis
- Stay updated with industry trends, US lead generation practices, and competitor activities in the CPL space.
- Provide insights to refine offerings, pricing strategies, and positioning.
Revenue Growth & Performance Tracking
- Meet and exceed monthly/quarterly/annual sales targets.
- Track key metrics such as lead quality, CPL rates, conversion ratios, and client retention.
- Prepare and present regular business reports to management.
Team Collaboration & Mentorship (if applicable)
- Guide and support junior BD executives in client outreach and deal closures.
- Share best practices for US sales and CPL-specific client management.
Key Requirements
- The candidate must have prior exposure to performance marketing / lead generation partnerships, specifically within the CPL (Cost Per Lead) model.
- Proven experience in business development, client acquisition, and account management in the US market.
- Strong understanding of performance marketing metrics (CPL, CPA, ROI, conversion rates, etc.
- Excellent track record in closing deals, negotiating contracts, and scaling client partnerships.
- Ability to prospect, pitch, and convert new business opportunities in the digital advertising/lead generation ecosystem.
- Hands-on experience in campaign coordination, delivery monitoring, and troubleshooting for CPL campaigns
(ref:iimjobs.com)
-
CPL Executive
2 weeks ago
Gurugram, India DigiNature Full timeCompany Description DigiNature is a cutting-edge digital advertising agency that helps businesses thrive in the online landscape. Our team of experts specializes in paid social media advertising, search engine marketing, email marketing and automation, influencer marketing and partnerships, programmatic display advertising, and data analytics and performance...
-
Affiliate Delivery
2 weeks ago
Gurugram, India DigiNature Full timeJob Description We are seeking a dynamic and driven Affiliate Delivery Manager who excels in both CPL-based sales and affiliate campaign delivery. This is a hybrid role blending strategic partnership building with hands-on execution. The ideal candidate will own the end-to-end process from partner onboarding and lead-based campaign management to performance...
-
Principal Architect
1 week ago
Gurugram, Haryana, India United Airlines Full time**Description**: United's Digital Technology team designs, develops, and maintains massively scaling technology solutions brought to life with innovative architectures, data analytics, and digital solutions. **Our Values**: At United Airlines, we believe that inclusion propels innovation and is the foundation of all that we do. Our Shared Purpose:...
-
Affiliate Executive- CPL Delivery
2 weeks ago
Gurugram, India SKyline Digital Growth Full timeCompany Description Skyline Digital Growth is a global performance marketing agency dedicated to accelerating brand growth through measurable ROI. Our network connects advertisers with high-quality affiliates, publishers, and media buyers across multiple verticals, ensuring growth beyond impressions. Operating in some of the world's fastest-growing markets,...
-
Assistant Manager
4 days ago
Gurugram, Gurugram, India Affle Full timeJob Description Designation: Assistant Manager Office Location: Gurgaon Position Description: We are seeking a dynamic Talent Acquisition Specialist to join our growing AdTech organization. In this role, you will focus on hiring top talent across non-technical functions such as sales, marketing, client success, analytics, operations, and business...
-
Gurugram, India SKyline Digital Growth LLC Full timeCompany DescriptionSkyline Digital Growth is a global performance marketing agency dedicated to helping brands scale faster and smarter, with measurable ROI. Our network connects advertisers with high-quality affiliates, publishers, and media buyers across multiple verticals, ensuring substantial growth. Operating in the fastest-growing markets in the US,...
-
Gurugram, India SKyline Digital Growth LLC Full timeCompany Description Skyline Digital Growth is a global performance marketing agency dedicated to helping brands scale faster and smarter, with measurable ROI. Our network connects advertisers with high-quality affiliates, publishers, and media buyers across multiple verticals, ensuring substantial growth. Operating in the fastest-growing markets in the US,...
-
Gurugram, India SKyline Digital Growth LLC Full timeCompany DescriptionSkyline Digital Growth is a global performance marketing agency dedicated to helping brands scale faster and smarter, with measurable ROI. Our network connects advertisers with high-quality affiliates, publishers, and media buyers across multiple verticals, ensuring substantial growth. Operating in the fastest-growing markets in the US,...
-
Gurugram, India SKyline Digital Growth LLC Full timeCompany DescriptionSkyline Digital Growth is a global performance marketing agency dedicated to helping brands scale faster and smarter, with measurable ROI. Our network connects advertisers with high-quality affiliates, publishers, and media buyers across multiple verticals, ensuring substantial growth. Operating in the fastest-growing markets in the US,...
-
AdTech Sales Associate – Global Markets
2 weeks ago
Gurugram, India AdSynergiX. Full timeSales Executive – Ad Sales (Global Markets) Company:AdSynergix Technologies Location:Gurgaon (Work From Office) Experience:1–3 years Industry:Advertising / AdTech Functional Area:Business Development / Sales Job Description AdSynergix is one of the fastest-growing AdTech companies, trusted by leading global SaaS and B2B brands. We deliver AI-powered and...