Collegedunia.com - Senior Manager - CPL - AdTech

4 weeks ago

Gurugram, India Collegedunia Full time

- The ideal candidate will lead initiatives to generate and engage with business partners to build new business for the company.

- This candidate will strategically plan their approach to clients and offer compelling solutions to cater for client's needs.

- They are responsible for maintaining and developing relationships in order to meet sales goals.


Business Development & Sales Strategy


- Drive end-to-end business development activities focused on US clients within the CPL (Cost Per Lead) domain.

- Develop and implement sales strategies to achieve revenue targets and expand the client base.

- Identify, qualify, and engage with potential clients, ensuring a strong pipeline of opportunities.


Client Acquisition & Relationship Management

- Prospect, pitch, and convert new clients from the US market, focusing exclusively on CPL campaigns.

- Build long-term relationships with decision-makers, agencies, and advertisers to ensure repeat

business.

- Conduct regular check-ins, performance reviews, and business updates with clients.


Campaign Management & Coordination


- Collaborate with internal teams (operations, delivery, and marketing) to set up and optimize CPL campaigns.

- Ensure campaigns meet client expectations in terms of quality, volume, and ROI.

- Monitor campaign performance, troubleshoot issues, and suggest improvements for scaling.


Market Research & Competitor Analysis

- Stay updated with industry trends, US lead generation practices, and competitor activities in the CPL space.

- Provide insights to refine offerings, pricing strategies, and positioning.


Revenue Growth & Performance Tracking

- Meet and exceed monthly/quarterly/annual sales targets.

- Track key metrics such as lead quality, CPL rates, conversion ratios, and client retention.

- Prepare and present regular business reports to management.


Team Collaboration & Mentorship (if applicable)

- Guide and support junior BD executives in client outreach and deal closures.

- Share best practices for US sales and CPL-specific client management.


Key Requirements

- The candidate must have prior exposure to performance marketing / lead generation partnerships, specifically within the CPL (Cost Per Lead) model.

- Proven experience in business development, client acquisition, and account management in the US market.

- Strong understanding of performance marketing metrics (CPL, CPA, ROI, conversion rates, etc.

- Excellent track record in closing deals, negotiating contracts, and scaling client partnerships.

- Ability to prospect, pitch, and convert new business opportunities in the digital advertising/lead generation ecosystem.

- Hands-on experience in campaign coordination, delivery monitoring, and troubleshooting for CPL campaigns


(ref:iimjobs.com)

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