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Performance Marketing Manager

1 month ago

Alappuzha, India Leeford Healthcare Limited Full time

Leeford HealthCare Pvt Ltd is seeking an experienced Performance Marketing Manager with a minimum of 4 years of experience in running and optimizing advertising campaigns across Meta (Facebook, Instagram) and Google platforms. The ideal candidate will manage multiple ad platforms, drive sales growth, and maximize ROI through data-driven strategies. This is a full-time position offering a competitive salary.


Performance Marketing Manager Responsibilities:

Develop, implement, and manage high-performance advertising campaigns across Meta (Facebook and Instagram) and Google Ads.


Monitor, optimize, and scale campaigns to ensure efficient allocation of ad spend and maximum ROI.

Conduct thorough keyword research, audience segmentation, and A/B testing to enhance campaign performance.

Analyze campaign performance data to identify insights and opportunities for optimization.


Collaborate with cross-functional teams, including content, design, and product, to align marketing strategies with overall business goals.


Manage budgets, forecast spend, and ensure campaigns stay within predefined targets.

Stay updated on platform changes, industry trends, and new advertising tools for Meta and Google platforms.


Requirements and Skills:

4+ years of experience in performance marketing on Meta (Facebook, Instagram) and Google Ads platforms.

Proven experience in managing ad campaigns with a focus on maximizing ROI and scaling campaigns.

Strong analytical skills and the ability to interpret campaign performance data.


Familiarity with performance marketing tools and techniques such as audience segmentation, keyword research, and A/B testing.

Excellent communication and project management skills.

Proficiency in tools like Google Analytics, Google Ads, Meta Business Manager, etc.


Job Type: Full-time

No. of Vacancy: 03