Marketing Manager

1 week ago


Alappuzha, India Crackverbal Full time

As the Digital Marketing Lead, you’ll have the unique opportunity to take full ownership of Crackverbal’s marketing initiatives. Working directly with the co-founders, you’ll craft strategies, execute campaigns, and build scalable marketing systems that align with our growth goals. You’ll also collaborate with marketing agencies and consultants to bring creative ideas to life while ensuring high-impact results.


Key Responsibilities:

Marketing Leadership and Strategy:

  • Develop and implement marketing strategies that align with Crackverbal’s mission and growth objectives.
  • Own the end-to-end marketing function, from strategy to execution, ensuring consistent messaging across all platforms.
  • Work closely with the co-founders to align marketing efforts with the broader vision of the organization.


Conversion Funnel Development:

  • Build and optimize marketing funnels for Crackverbal’s digital products, driving seamless user experiences from awareness to purchase.
  • Use tools like CRM and marketing automation systems to enhance funnel efficiency and performance.


Digital Campaign Execution:

  • Lead performance-driven campaigns across platforms like Google Ads, Meta Ads, and , continuously optimizing for results.
  • Integrate content marketing efforts with paid campaigns to maximize reach and engagement.


Collaborative Execution:

  • Partner with agencies, consultants, and freelancers to execute high-quality content and campaigns.
  • Coordinate deliverables, manage timelines, and ensure that all marketing efforts meet Crackverbal’s brand standards.


Data-Driven Optimization:

  • Analyze marketing metrics, including CTR, CAC, and LTV, to inform decisions and refine strategies.
  • Leverage data insights to drive improvements in all aspects of the marketing funnel.



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