Performance Marketing
1 week ago
Job Opportunity: Performance Marketing
Job Location: Pune (Baner)
Experience Required: 2-3 Years
Industry Preference: Startup and Gaming
Role Overview:
We are seeking a Performance Marketing Domain Expert with proven expertise in managing and optimizing campaigns across Google Ads, Meta Ads, and Ads. The ideal candidate should have a deep understanding of performance marketing strategies, be well-versed with SEO/ASO, and have hands-on experience with tools like Appsflyer or Adjust for campaign tracking and attribution.
This role demands a strong analytical mindset, a data-driven approach, and prior experience in high-performance industries such as BFSI, E-commerce, or Gaming.
Key Responsibilities:
- Campaign Management & Execution
- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and Ads to drive measurable results.
- Ensure campaigns are tailored to meet business goals, such as user acquisition, lead generation, or sales conversion.
- Attribution & Analytics
- Use platforms like Appsflyer or Adjust to measure campaign effectiveness, optimize performance, and ensure accurate attribution.
- Analyze campaign data to identify trends and provide actionable insights to improve ROI.
- SEO/ASO
- Work collaboratively with content and product teams to optimize website and app store presence.
- Conduct keyword research, competitor analysis, and implement best practices for SEO and App Store Optimization (ASO) to improve organic reach and downloads.
- Strategy Development
- Develop and execute holistic performance marketing strategies to align with broader business goals.
- Identify new opportunities and emerging platforms to expand campaign reach and impact.
- Cross-Functional Collaboration
- Collaborate with product, content, and creative teams to ensure seamless execution of campaigns and alignment with brand guidelines.
- Partner with analytics teams to build dashboards and reporting tools for campaign performance.
- Industry-Specific Expertise
- Leverage insights from BFSI, E-commerce, or Gaming industries to craft high-performing and relevant marketing campaigns.
Key Qualifications:
- 2-3 years of experience in performance marketing across Google Ads, Meta Ads, and Ads.
- Proficiency in attribution tools like Appsflyer or Adjust.
- Hands-on experience with SEO and ASO strategies and tools.
- A strong track record in driving user acquisition, engagement, and retention in BFSI, E-commerce, or Gaming domains.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Familiarity with analytics platforms like Google Analytics, Mixpanel, or similar.
Preferred Skills:
- Experience with programmatic advertising platforms.
- Strong communication and collaboration skills for cross-functional teamwork.
- Knowledge of emerging digital marketing trends and tools
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