Manager - Sales & Retention Strategy - FMCG/eCommerce

3 weeks ago

Gurgaon, Haryana, India AGRIM Full time

About Us

Agrim is building Indias largest agri-input B2B platform, empowering lakhs of retailers across the country with better access, pricing, and service.

Were backed by marquee investors and are growing fast.

Our mission is to transform how agri-retailers buy and grow their business.

Role Overview

We are looking for a Sales Strategy Manager who will lead the charge in improving retailer retention on our platform.

This is a cross-functional role at the intersection of sales performance, customer behaviour analytics, and retention marketing.

You will work closely with data from the retailer app (Mixpanel) and tele-calling team logs (100+ Tele KAMs) to uncover actionable insights.

You will also drive retention campaigns in coordination with our marketing team on Webengage, WhatsApp, and other channels.

Role Details

Primary Goal

Drive retailer retention by deeply understanding behavioral and sales data, Improving KAM productivity and executing targeted, data-backed retention campaigns.

Key Responsibilities

- Retailer App Behaviour Analysis (via Mixpanel)

- Understand where and why retailers drop of or disengage.

- Identify behavioural cohorts: one-time buyers, dormant users, power users, etc.

- Find product usage patterns that signal healthy vs.

- Call Log Analysis (100 Tele KAMs)

- Review frequency, timing, and quality of outreach by KAMs.

- Identify whats working across top performers.

- Spot gaps in sales motion that impact retention (e.g. activation post-onboarding).

- Cross-Data Impact Analysis (App KAM Calls)

- Correlate call activity with app behaviour: E.g. X% of users who receive Y calls within Z days place an order within Y days?.

- Discover which types of interventions work best for which cohorts.

- Use this to sharpen both app and KAM-led retention eforts.

- Retention Campaign Planning & Execution

- Design segmented, insight-led retention campaigns: Win back, cross-sell, inactivity nudges, reorder reminders, etc.

- Coordinate with the marketing team to launch campaigns on:

- Webengage

- WhatsApp

- In-app push

- Continuously monitor campaign performance and iterate.

Success Matric

- Higher repeat order rate.

- Reduced churn (especially post-first-order).

- Improved KAM productivity and conversion.

- Campaigns with measurable lift in re-engagement.

Build Playbooks and Dashboard

- Create scalable playbooks for the KAM team to drive better engagement and outcomes.

- Build dashboards and frameworks to track key retention metrics.

- Present insights regularly to the leadership and cross-functional teams.

Youll Thrive in This Role If You

- Are analytical and action-oriented youre not just about insights, but driving results.

- Have experience working with Mixpanel, SQL, or retention analytics tools.

- Understand sales operations, call-center dynamics, or inside sales models.

- Can design and track CRM/marketing automation campaigns.

- Communicate effectively and work cross-functionally with marketing, sales, product, and 47 years of experience in sales strategy, business analytics, growth, or retention roles.

- Prior exposure to B2B, FMCG, e-commerce, or tele-sales driven businesses is a plus.

- Strong hands-on skills in data interpretation, campaign design, and sales process thinking.

What Youll Get

- The opportunity to build the retention engine of one of Indias fastest-growing agri-tech platforms.

- Work directly with founders and business heads.

- Ownership, speed, and the satisfaction of seeing your insights drive real impact.

(ref:iimjobs.com)

  • Commercial Manager FMCG

    7 days ago

    Gurgaon, Haryana, India McCormick & Company Full time ₹ 15,00,000 - ₹ 20,00,000 per year

    At McCormick, we bring our passion for flavor to work each day. We encourage growth, respect everyone's contributions and do what's right for our business, our people, our communities and our planet. Join us on our quest to make every meal and moment better.Founded in Baltimore, MD in 1889 in a room and a cellar by 25-year-old Willoughby McCormick with three...

  • Hawk eCommerce

    3 weeks ago

    Gurgaon, Haryana, India Hawk Ecommerce Full time

    Amazon Advertising SpecialistHawk eCommerce is a performance-driven digital agency helping D2C brands and marketplaces scale profitably. We're looking for a seasoned Amazon PPC Specialist with a proven track record of driving measurable results for eCommerce brands.What You'll Do:- Strategize, launch, and optimize Amazon ad campaigns (SP, SB, SD).- Conduct...

  • Senior Export Sales Professional

    4 days ago

    Gurgaon, Haryana, India beBeeExport Full time ₹ 15,00,000 - ₹ 25,00,000

    Job Title: Senior Export Sales Professional - Fmcg">Minimum 5 to 7 years of experience in private label food manufacturing industries.Well-connected with FMCG buyers and able to manage a top-performing team.Proven track record in sales forecast accuracy, market spendings, trade activations, and ROI management.Experience in managing distributors across Asia...

  • Lead - Exports Sales - FMCG (7-12 yrs)

    3 weeks ago

    Gurgaon, Haryana, India Snapfind Full time

    - Preference is for local candidates in Delhi/NCR, from FMCG (food), experience in Private/White Labelling, working on sales target of minimum 5cr monthly.- Well connected with FMCG buyers. (FMCG Exports experience required)- Business Development in Exports from India to other countries, to expand the network of distributors and stockists, primarily...

  • Urgent Corporate Human Resources Manager

    3 weeks ago

    Gurgaon, Haryana, India FMCG COMPANY Full time

    Job DescriptionThe ideal candidate will be responsible for driving the company&aposs key performance indicators by delivering in supporting the employee life cycle across business functions.ResponsibilitiesTalent Acquisition & OnboardingCompliance & HR OperationsPerformance ManagementTalent Management & DevelopmentEmployee Relations & Grievance...

  • Urgent Search: Lead

    2 weeks ago

    Gurgaon, Haryana, India SnapFind Full time

    We Are Hiring For An Export Sales Lead (Male Candidates Only)Location: Onsite/GurgaonExperience: 7-12 yrsIndustry: FMCGSalary: 27 LPA-30 LPAMin Education: GraduationAbout the RoleWe are hiring an experienced Export Sales & Business Development Manager to drive international business growth in the FMCG (Food and Beverage) sector. The role requires strong...

  • Lead - Export Sales - FMCG (7-12 yrs)

    4 days ago

    Gurgaon, Haryana, India optimumhire Full time

    - Company Name: CG Corp Global- Website: https://cgcorpglobal.com/- Required Skills: B2B Sales, Pricing strategy, Sales Forecasting, Experienced in budgeting, financials and value chain models, Market demand understanding- Work Mode : ONSITE- Working Day : 6Mandatory Criteria (Can't be neglected during screening) :- Preference is for local candidates in...

  • Lead - Exports Sales - Fmcg (7-12 Yrs) Gurgaon/gurugram (b2b/corporate Sales)

    2 weeks ago

    Gurgaon, Haryana, India SNAPFIND Full time

    Preference is for local candidates in Delhi NCR from FMCG food experience in Private White Labelling working on sales target of minimum 5cr monthly - Well connected with FMCG buyers FMCG Exports experience required - Business Development in Exports from India to other countries to expand the network of distributors and stockists primarily South-Asia...

  • Director Marketing| FMCG

    2 weeks ago

    Gurgaon, Haryana, India Michael Page Full time

    Work with a dynamic leadership team and drive real business growthLead strategy for a high-impact FMCG brand in a competitive marketAbout Our ClientOur client is a well-established, large organization operating in the FMCG industry, known for its robust portfolio of consumer-focused products. With a strong presence in markets worldwide, they are committed to...

  • Export Sales Manager

    3 days ago

    Gurgaon, Haryana, India beBeeExportSales Full time

    Export Sales ManagerWe are seeking an experienced Export Sales Manager to join our team. The successful candidate will be responsible for developing and implementing export sales strategies, managing distributors across Asia and Africa, and analyzing market trends.Key Responsibilities:Develop and implement export sales strategies to expand the network of...