
Nallas - Marketing Lead - B2B SaaS
4 weeks ago
About the Role
Role: Marketing Lead.
Experience: 7+ years.
Location: Remote.
Industry: IT Product (B2B SaaS).
Department: Digital Marketing.
Youll lead end-to-end marketing operations with a focus on lead generation, campaign performance, brand visibility, and AI-driven automation.
Collaborate closely with sales, product, and engineering to shape our brand presence and market positioning.
Key Responsibilities
- Develop and execute high-impact digital marketing campaigns (Google Ads, Bing Ads, paid media).
- Own SEO strategies: keyword research, on-page/off-page SEO, and technical optimization.
- Manage content creation and product storytelling across social, web, and email platforms.
- Drive brand awareness through PR, influencer outreach, and thought leadership.
- Analyze performance using tools like GA4, Tag Manager, Ahrefs, SEMrush.
- Implement and optimize AI-powered marketing automation systems.
- Create and manage social media strategies across LinkedIn, X, Instagram, and Facebook.
- Support GTM activities for product launches and drive cross-functional marketing alignment.
What Were Looking For
- 7+ years in B2B digital marketing, ideally in SaaS or tech product environments.
- Strong command of SEO, PPC, content marketing, and marketing analytics.
- Familiarity with AI-driven marketing and automation tools.
- Proficiency in tools like Google Analytics, Search Console, Ahrefs, Zoho, SEMrush, Moz.
- Experience with CRM tools for lead nurturing and pipeline support.
- Strong leadership, collaboration, and communication skills.
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