Product Marketer B2B SAAS

20 hours ago

Coimbatore, Tamil Nadu, India Loanwiser Full time

Associate Product Marketing Manager – Growth Marketing

Location: Coimbatore - Onsite

Company: Inforvio

About Us

At Inforvio, we are building the future of low-code SaaS for lending. Our platform delivers purpose-built stacks, solutions, and apps for every player in the lending ecosystem — from banks, NBFCs, and HFCs to DSAs, LSPs, and fintechs.

We're looking for a dynamic Associate Product Marketing Manager – Growth Marketing who will play a critical role in shaping our brand presence, digital engagement, and go-to-market strategies. If you are passionate about product storytelling, design, and growth hacking, this is your chance to be part of a fast-scaling fintech SaaS company.

What You'll Do

  • Content & Storytelling – Create compelling content (blogs, case studies, whitepapers, product decks, newsletters, social posts) that communicates Inforvio's value proposition.
  • Design & Creative – Use Figma, Canva, and UI/UX design skills to create digital assets, campaign creatives, landing pages, and product visuals.
  • Growth Marketing – Drive digital marketing campaigns, community building, and brand growth across channels (LinkedIn, email, newsletters, and communities).
  • Product Marketing – Translate product capabilities into customer-centric messaging, battlecards, and launch campaigns.
  • Market & User Insights – Conduct business analysis and competitor benchmarking to fine-tune our positioning in the lending SaaS domain.
  • Collaboration – Work closely with Product, Sales, and Customer Success teams to enable go-to-market success.

What We're Looking For

  • 0–1 years of experience in product marketing, growth marketing, or digital marketing (preferably SaaS/fintech).
  • Strong UI/UX design sense and hands-on skills in Figma, Canva, and other design tools.
  • Excellent content writing and storytelling skills with a portfolio of digital/marketing assets.
  • Exposure to digital marketing, email marketing, and community engagement strategies.
  • Ability to analyze markets, users, and competitors to generate actionable insights.
  • A self-starter with a growth mindset, creativity, and the ability to thrive in a fast-paced startup environment.

Why Join Us?

  • Be part of a next-gen SaaS platform that is reshaping the future of lending.
  • Work at the intersection of product, design, and growth marketing.
  • Ownership & visibility in a fast-growing fintech product company.
  • Collaborative and innovation-driven culture.

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