
Digital Marketing Specialist
2 days ago
Job Title: Digital Marketing Specialist
Experience:
3 - 6 years (preferred in B2B SaaS/Product companies)
About the Role:
We're looking for a results-driven
Digital Marketing Professional
with experience in
B2B software marketing
. The ideal candidate will lead our
LinkedIn outreach campaigns
and
email marketing programs
to engage with key buyer personas across target industries.
Key Responsibilities:
- LinkedIn Outreach & Engagement
- Identify and connect with target personas (CXOs, Product Managers, HR Leaders, etc.)
- Personalize messaging and follow-up sequences using tools like LinkedIn Sales Navigator
Track outreach metrics (CTR, connection rate, response rate) and continuously optimize
Email Marketing & Automation- Segment mailing lists based on ICP, behavior, and funnel stage
- Create and manage drip campaigns, newsletters, and lead-nurturing workflows
Analyze email performance (open rates, CTR, conversion) and optimize content and cadence
Content Collaboration- Work with content, sales, and product teams to tailor messaging and campaigns
Repurpose content across email, LinkedIn, and landing pages
Marketing Analytics- Report on campaign performance using HubSpot/Zoho/other CRM and analytics tools
- Suggest improvements based on A/B testing and user behavior
Key Requirements:
- 3–6 years of experience in
digital marketing
(preferably in a SaaS/Product company) - Proven success in
LinkedIn outreach
and
email campaigns - Experience with tools like
Sales Navigator, HubSpot, Lemlist, Apollo, Mailchimp
, etc. - Strong written communication & messaging skills
- Knowledge of marketing funnels and persona-based campaigns
- Familiarity with analytics tools (Google Analytics, CRM dashboards, etc.)
Bonus Skills (Preferred but not mandatory):
- Basic knowledge of SEO and content strategy
- Understanding of lead scoring and B2B sales funnels
- Experience in startup/early-stage product environments
Why Join Us?
We are a
US-based product startup
, led by a seasoned team with successful experience from
startup to acquisition
. We're now launching our next big product and looking for passionate marketers to help us scale.
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