Digital Marketing Specialist

3 days ago

Coimbatore, Tamil Nadu, India Anavsan Full time US$ 90,000 - US$ 1,20,000 per year

Job Title: Digital Marketing Specialist

Experience:
3 - 6 years (preferred in B2B SaaS/Product companies)

About the Role:

We're looking for a results-driven
Digital Marketing Professional
with experience in
B2B software marketing
. The ideal candidate will lead our
LinkedIn outreach campaigns
and
email marketing programs
to engage with key buyer personas across target industries.

Key Responsibilities:

  • LinkedIn Outreach & Engagement
  • Identify and connect with target personas (CXOs, Product Managers, HR Leaders, etc.)
  • Personalize messaging and follow-up sequences using tools like LinkedIn Sales Navigator

  • Track outreach metrics (CTR, connection rate, response rate) and continuously optimize


  • Email Marketing & Automation

  • Segment mailing lists based on ICP, behavior, and funnel stage
  • Create and manage drip campaigns, newsletters, and lead-nurturing workflows

  • Analyze email performance (open rates, CTR, conversion) and optimize content and cadence


  • Content Collaboration

  • Work with content, sales, and product teams to tailor messaging and campaigns

  • Repurpose content across email, LinkedIn, and landing pages


  • Marketing Analytics

  • Report on campaign performance using HubSpot/Zoho/other CRM and analytics tools
  • Suggest improvements based on A/B testing and user behavior

Key Requirements:

  • 3–6 years of experience in
    digital marketing
    (preferably in a SaaS/Product company)
  • Proven success in
    LinkedIn outreach
    and
    email campaigns
  • Experience with tools like
    Sales Navigator, HubSpot, Lemlist, Apollo, Mailchimp
    , etc.
  • Strong written communication & messaging skills
  • Knowledge of marketing funnels and persona-based campaigns
  • Familiarity with analytics tools (Google Analytics, CRM dashboards, etc.)

Bonus Skills (Preferred but not mandatory):

  • Basic knowledge of SEO and content strategy
  • Understanding of lead scoring and B2B sales funnels
  • Experience in startup/early-stage product environments

Why Join Us?

We are a
US-based product startup
, led by a seasoned team with successful experience from
startup to acquisition
. We're now launching our next big product and looking for passionate marketers to help us scale.

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