Gyftr - Senior Manager/Assistant Vice President - Brand Alliances - Servicing

Vouchagram is a fintech solutions provider in the digital rewards and branded currencies space. Across its 13-year run, VG has redefined loyalty rewards across consumer, channel, retail, petrol, banking, and BFSI space.GyFTR (Vouchagram India Pvt. Ltd.) is India's leading digital gifting, rewards, and loyalty platform, enabling real-time issuance and redemption of digital gift vouchers. Trusted by leading brands, corporates, and financial institutions, GyFTR offers a wide and dynamic catalog of brand vouchers across multiple categories.We are one of the largest networks of rewards with 250 + partner brand associations, 300 + clients, and servicing the top 14 banks in the country, driving rewards disbursements worth INRF 4000 Crores annually. A Digital Voucher gets sent from VG's proprietary technology every 2 seconds With our edge in white-label rewards solutions and APIs, we aspire to change the way alternate digital currencies like e-vouchers and loyalty points, etc, are consumed by our customers. VG ecosystem connects the brand partners, clients, customers, and VG concierge services in real-time to provide instant reward deliveries following our mantra that reward delayed as an experience is reward denied. As a young organisation, we still thrive in a start-up culture where work and after-work life are equally valued and enjoyed. Our employee surveys rate us as one of the most jovial and fun places to work, which motivates employees to look forward to coming to work and delivering their best- Role Overview:- We are seeking a driven and strategic AVP - Brand Alliances & Partnerships to manage and grow relationships with partner brands already listed on the GyFTR platform.- The ideal candidate will focus on maximizing value from existing partnerships, including securing better commercial terms, increasing brand visibility, and identifying co-branded business opportunities.- You'll work closely with cross-functional teams to ensure the- continued success and expansion of these partnerships.Key Responsibilities: 1. Partner Brand Relationship Management:- Serve as the primary point of contact for all listed brand partners.- Build and maintain long-term strategic relationships with key stakeholders from partner brands.- Conduct regular business reviews to assess performance, share insights, and strengthen engagement. 2. Commercial Optimization:- Lead negotiations to secure improved discount structures and favorable commercial terms.- Identify and leverage business levers such as volume growth, promotional campaigns, or exclusive positioning to unlock better pricing.- Align partner objectives with GyFTR's commercial goals to drive mutual growth. 3. Business Growth & Opportunity Mining:- Explore and propose new business avenues within existing brand accounts (e.g., new product categories, use cases like B2B gifting, loyalty integrations, bulk corporate orders).- Collaborate with internal teams (Sales, Marketing, Product) to pitch and execute joint initiatives.- Identify potential for category expansion or deeper brand integration across channels. 4. Data-Driven Partner Strategy:- Analyze performance metrics including redemption trends, customer demand, and contribution to revenue.- Provide actionable insights and reporting to both internal stakeholders and partner brands.- Use data to support negotiations and propose win-win growth strategies. 5. Internal Coordination:- Work closely with Operations, Finance, Product, and Marketing teams to ensure seamless execution of campaigns, pricing updates, and platform enhancements.- Ensure timely resolution of any operational or commercial challenges impacting partners.Key Skills & Qualifications:Experience: 6-10 years in Brand Alliances & partnerships & driving scalable partnerships across all industries -preferably in e-commerce, fintech, loyalty, or digital gifting.Strong Negotiator: Proven ability to lead commercial discussions and optimize partner terms.Relationship-Oriented: Excellent interpersonal skills with a relationship-first mindset and experience managing senior-level stakeholders.Analytical & Strategic: Comfortable using data to inform decisions, identify growth opportunities, and drive performance.Communication: Strong verbal and written communication; capable of presenting confidently to both internal leadership and external brand partners.Industry Knowledge: Understanding of digital gift cards, prepaid solutions, loyalty programs, and customer engagement models.Why Join Us:Opportunity to work with leading consumer brands across diverse industries.A strategic, high-impact role in a fast-growing digital commerce platform.Be part of a dynamic, collaborative, and performance-driven team at the forefront of digital gifting and loyalty (ref:iimjobs.com)