CRM Manager

5 days ago

Gandhinagar, Gujarat, India Karma Group Global Full time

Position Overview

The CRM Manager will oversee and optimize the LeadSquared CRM system to drive

customer engagement, retention, and revenue growth. Acting as a bridge between sales,

marketing, and support teams, this role ensures effective use of the CRM, maintains data

integrity, and delivers actionable insights.

Key Responsibilities

  • CRM Platform Management & Optimization

Configure, manage, and continuously improve LeadSquared CRM

functionalities—including lead capture, nurturing, and automation workflows—to align

with organizational objectives.

  • Data Integrity & CRM Hygiene

Ensure that customer and lead data remains accurate, updated, de-duplicated, and

secure. Implement quality control measures across the CRM.

  • Lead Management & Automation

Establish efficient processes for capturing leads, tracking interactions, assigning

leads using LeadSquared automation and scoring features, and nurturing them

through the sales funnel.

  • Cross-Functional Coordination

Collaborate with sales, marketing, and support teams to align CRM campaigns, lead

routing, and customer interaction strategies. Act as the go-to resource for CRM

guidance.

  • Training & Support

Train internal users—such as sales reps and marketers—on best practices for using

LeadSquared. Offer ongoing troubleshooting and support to ensure full platform

adoption.

  • Reporting & Analytics

Monitor CRM KPIs like lead conversion, retention rates, email open rates, and

customer lifetime value. Turn CRM data into actionable insights and reports for

leadership.

  • Customer Journey Strategy

Develop customer journey maps and targeted campaigns (e.g., drip email,

personalized content) using behavior tracking and scoring mechanisms.

  • Compliance & Security

Ensure CRM operations comply with data privacy regulations (e.g., GDPR) and

internal security best practices.

Required Qualifications & Skills

  • Bachelor's degree in marketing, Business, IT, or related field.
  • 2–4+ years of experience managing CRMs or sales operations; experience with LeadSquared is a strong advantage.
  • Proficiency in CRM platforms and workflow automation; familiarity with LeadSquared is highly preferred.
  • Strong analytical and data-driven decision-making ability.
  • Excellent communication, training, and cross-team collaboration skills.
  • Detail-oriented, organized, and process-driven with the ability to manage multiple initiatives in a fast-paced environment.

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