CRM Strategist

We are seeking a seasoned CRM Strategist to lead our multi-client CRM initiatives, driving customer engagement, and business growth.

• Oversight of day-to-day client relationships to ensure satisfaction through bespoke requests and strategic CRM guidance.
• Planning, developing, and implementing targeted CRM campaigns to increase customer retention and conversion rates.
• Closely working with clients to align CRM campaigns with overall business objectives, coordinating efforts to promote new products and enhance customer satisfaction.
• Segmenting customer lists for personalised and relevant campaigns to targeted audiences, optimising the customer journey at every touchpoint.
• Employing a test-and-learn approach to continually optimise campaigns using A/B testing, analytics, and feedback.
• Developing a comprehensive customer lifecycle strategy to maximise customer lifetime value through automated workflows and retention initiatives.
• Maintaining accurate and compliant customer databases while implementing best practices for data hygiene and security.
• Utilising data and analytics to measure campaign performance, track key metrics, and generate actionable insights.

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in CRM management within a marketing agency or similar environment.
• Proficiency with CRM software and tools such as Klaviyo or similar platforms.
• Strong Analytical Skills and market segmentation experience.
• Excellent Communication and Sales skills.
• Proficient in Project Management.
• Ability to work independently and remotely.
• Experience in ecommerce or digital marketing.