Manager - Marketing - BPO

4 weeks ago

Noida, India Insight Customer Call Solutions Ltd Full time

Marketing Manager


Job Description:

As a Marketing Manager, you will be responsible for developing and executing strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth. You will work closely with cross-functional teams to implement integrated marketing campaigns that resonate with our target audience and align with our company objectives.

Responsibilities:

- Develop and implement comprehensive marketing strategies to achieve business objectives.

- Manage all aspects of marketing campaigns, including budgeting, timeline management, and performance tracking.

- Oversee the creation of marketing collateral, including print materials, digital content, and multimedia assets.

- Collaborate with the sales team to develop effective lead generation and conversion strategies.

- Conduct market research to identify trends, opportunities, and competitive threats.

- Analyze marketing data and metrics to assess campaign effectiveness and optimize performance.

- Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.

- Stay up-to-date with industry developments and emerging trends to ensure our marketing efforts remain innovative and competitive.

- Provide leadership, guidance, and mentorship to members of the marketing Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.

- Proven track record of success in marketing management roles, preferably in Service Industry (BPO).

- Strong leadership skills with the ability to inspire and motivate team members.

- Excellent communication and interpersonal abilities.

- Strategic thinker with a data-driven approach to decision-making.

- Proficiency in marketing automation tools, CRM platforms, and analytics software.

- Creative mindset with a passion for driving results.

- Ability to thrive in a fast-paced, dynamic environment.

(ref:iimjobs.com)

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