Manager - Marketing - BPO

1 week ago


Noida, Uttar Pradesh, India Insight Customer Call Solutions Ltd Full time
Marketing Manager

Job Description:


As a Marketing Manager, you will be responsible for developing and executing strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth.

You will work closely with cross-functional teams to implement integrated marketing campaigns that resonate with our target audience and align with our company objectives.


Responsibilities:

  • Develop and implement comprehensive marketing strategies to achieve business objectives.
  • Manage all aspects of marketing campaigns, including budgeting, timeline management, and performance tracking.
  • Oversee the creation of marketing collateral, including print materials, digital content, and multimedia assets.
  • Collaborate with the sales team to develop effective lead generation and conversion strategies.
  • Conduct market research to identify trends, opportunities, and competitive threats.
  • Analyze marketing data and metrics to assess campaign effectiveness and optimize performance.
  • Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.
  • Stay uptodate with industry developments and emerging trends to ensure our marketing efforts remain innovative and competitive.
  • Provide leadership, guidance, and mentorship to members of the marketing Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
  • Proven track record of success in marketing management roles, preferably in Service Industry (BPO).
  • Strong leadership skills with the ability to inspire and motivate team members.
  • Excellent communication and interpersonal abilities.
  • Strategic thinker with a datadriven approach to decisionmaking.
  • Proficiency in marketing automation tools, CRM platforms, and analytics software.
  • Creative mindset with a passion for driving results.
  • Ability to thrive in a fastpaced, dynamic environment.
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