Marketing Manager

2 weeks ago

Gurugram, India Youniq Minds Full time

leading garment manufacturing company with 25+ years of industry presence is looking for a Marketing Manager to drive brand visibility, explore new markets, and strengthen market positioning across India.We are seeking a seasoned marketing professional who understands the garment or knitwear industry, brings creativity backed by commercial acumen, and is ready to build structured, accountability-driven marketing practices.The Kind of Marketer Were Looking For (someone who has done the following):- Proven your ability to grow business through marketing, not just manage promotions.- You understand that great marketing ultimately drives sales outcomes.- Built brand visibility and customer trust through creative yet practical initiatives.- Successfully launched or scaled marketing campaigns that translated into measurable business results, increased leads, better conversions, or stronger market presence.- Worked closely with sales teams or agents, ensuring marketing supports the business pipeline rather than working in isolation.- Demonstrated ownership and accountability.- You have treated every project as if it were your own business.- Balanced strategic thinking with on-ground execution, knowing how to make limited resources deliver powerful results.- Earned the respect of peers and partners through integrity, relationship-building, and consistent delivery.Key Responsibilities:- Develop and execute integrated marketing strategies to strengthen brand identity and visibility.- Identify, research, and explore new markets and business opportunities, expanding reach beyond the existing network.- Drive structured customer acquisition strategies and support targeted sales growth.- Build and maintain long-term relationships with customers, agents, and channel partners.- Design and implement marketing campaigns that generate quality leads and improve customer traction.- Strengthen market visibility through creative, cost-effective promotions and industry networking.- Position the brand as trustworthy, trendy, and customer-focused through consistent messaging and storytelling.- Run brand-building and promotional programs that complement the existing sales model.- Collaborate cross-functionally with production, supply chain, and sales teams to ensure marketing alignment.- Track campaign performance, share insights, and continuously optimize marketing efforts.- Establish structured processes for lead generation, funnel management, and reporting.Ideal Profile:- Proven track record in garment/apparel/knitwear marketing (mandatory).- Strong understanding of B2B and agent-driven sales environments.- Creative thinker with a hands-on, practical approach to execution.- Excellent communication and relationship-building skills.- Willingness to relocate to Ludhiana and travel across markets as needed. (ref:iimjobs.com)

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