Copywriter - Senior Executive

14 hours ago


Tiruppur, India Team Pumpkin Full time

Experience : 2 - 4 Years


Position Description:

As a dynamic Copywriter at Team Pumpkin, you hold a key role in shaping and delivering compelling narratives that resonate across diverse media platforms. Your expertise encompasses both digital and mainline. Serving as the Lead Copywriter, you contribute creative direction for various assets, ensuring alignment with strategic objectives and maintaining the highest standard of written excellence. Your autonomy extends to independently developing impactful concepts, gaining project approvals, and addressing revisions with Project Managers, all while keeping the Creative Lead informed of project progress. With a sharp eye to spot copy errors, a keen interest in picking up the latest trends, and an individual style of writing, you contribute best practices to uphold Team Pumpkin’s creative quality, collaborating seamlessly with a multidisciplinary team, including designers and production artists.


Detailed Responsibilities:

  • Independently craft compelling narratives with top-tier quality across all media platforms.
  • Apply creative direction across various mediums, digital and mainline, for a diverse clientele.
  • Proactively generate written content, ensuring adherence to brand standards, and incorporating the latest trends and industry best practices.
  • Foster constant and accurate communication within the team, collaborating with designers, writers, production artists, and managers.
  • Provide supervision for other writers when needed, sharing knowledge and expertise.
  • Report timelines, issues, and concerns, maintaining open communication with the Creative Lead.
  • Collaborate on developing and maintaining brand voice and messaging consistency.
  • Seamlessly integrate written content with design elements for cohesive solutions.


Supervisory Responsibilities:

  • Leverage your experience to share knowledge with the Copywriting team and make impactful strategic decisions related to copywriting.


Required Qualifications:

  • Proficient in conceptualizing ideas and communicating effectively within a creative team.
  • Strong organizational skills, including effective time management.
  • Independent follow-up ability, with keen attention to detail and monitoring and control capabilities.
  • Comprehensive knowledge across various communication vehicles: Digital, Print, Packaging, Corporate ID, style guides, advertising, and catalogs.
  • Ability to thrive under pressure.
  • Proficient in presentation development and delivery to senior executives.
  • The ability to write impromptu topicals for brands is a plus.


Languages:

Proficiency in English.

Proficiency in other regional languages is a plus.


Experience:

  • 2-4 years of hands-on copywriting experience.
  • Proven experience in Advertising agencies & brands.
  • Essential experience in utilizing various writing tools and platforms.


Education:

  • Degree from an accredited undergraduate program in English, Journalism, Media, Communication, or a related field.


Preferred Qualifications:

  • Proficiency in content creation/ writing tools.
  • Showcase your exceptional portfolio demonstrating industry expertise in the advertising world


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