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Senior Analyst

2 months ago

tiruppur, India dentsu Full time

The purpose of this role is to assist with the planning, reviewing and optimisation of Display campaigns whilst supporting the team in reporting and managing client accounts.


Job Title:

Senior Analyst - Display


Job Description:

Dentsu Media is the largest area of specialism within the dentsu network. It is brought to markets globally, through three award-winning agency brands: Carat, iProspect and dentsu X. All three are underpinned by a scaled network offering of talent, capabilities, and services to support, grow and transform the world’s leading advertisers. Operating across more than 145 countries, dentsu Media is trusted by leading brands across a broad range of sectors, from pioneering technology to cutting-edge fashion. Dentsu leverages technology, creativity, and in-depth data analytics to drive superior results that amplify its clients' brands. Dentsu Media is transforming advertising as a force for growth, a force for good and has become the destination for employees to cultivate meaningful careers and for brands to accelerate previously unseen, sustainable growth.


Job Description

Responsibilities

• Primary responsibilities to monitor and manage digital campaigns in ad serving systems such as DCM/ CM360.

• Establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes

• Manage receipt, testing, and any required technical adjustment of creative in time for campaign launch.

• Expert understanding of campaign management methodology/tools, including the ability to identify, optimize and resolve campaign related issues.

• Flawlessly execute end-to-end campaigns, liaising with key internal and external stakeholders, while communicating campaign progress and applying learnings in future campaigns.

• Work closely with internal/external teams and act as a post-sale contact to understand and communicate the technical requirements of campaigns.

• Pull and analyze reporting from 1st and 3rd party systems. Identify and investigate 3rd party discrepancies as necessary. Differentiate between 1st and 3rd party delivery for billing.

• Ensure timely, accurate, and successful delivery in full of all campaign components. Schedule and run periodic campaign status update meetings with the respective stakeholders.

• Send post campaign analysis within two business working days of campaign end date.


Qualifications

• 2 to 3 years of experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.

• Experience using ad serving systems such as DCM

• Knowledge and experience working with 3rd party vendors such as Innovid, Pointroll, Sizmek, etc.

Good to have skills

• Basic understanding of pixel and pixel management.

• Familiarity with ad servers, media agencies, web debugging tools (Charles Proxy, Firebug, Fiddler, etc.) a plus.

• Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required

• Experience in an analytical, results-oriented environment with external customer interaction


Additional information

Flexible to work across different time zones/shifts (including night shift)