MarCom Specialist

4 weeks ago

Bengaluru, India BigCity Promotions Full time
Job Summary:

We are seeking a vibrant, energetic Marketing Communications Specialist to join our dynamic team at BigCity. This role goes beyond traditional content creation; it involves a blend of research, strategy, and creative execution to enhance our brand's presence. The ideal candidate is a self-starter with a passion for marketing and a knack for crafting engaging narratives across various platforms.


Roles & Responsibilities: 
  • Create compelling content including blogs, reports, email campaigns, social media posts (Instagram & ), whitepapers, videos and sales materials.
  • Engage in the creation and maintenance of sales kits and promotional decks for market deployment.
  • Implement SEO strategies to enhance content visibility and lead generation.
  • Collaborate closely with the marketing manager and other team members to brainstorm, strategize, and execute marketing initiatives.
  • Maintain high standards of content quality, ensuring all materials are on-brand and resonate with target audiences.
Required Skills:
  • 3-5 years of experience in B2B Content Writing, Copywriting, or a similar role in Marketing Communications.
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Strong ability in copywriting, technical writing, and storytelling.
  • Proficiency in email marketing tools such as MailChimp or Zoho Campaigns.
  • Basic understanding of podcast or design software's (Adobe Creative Suite, Canva, etc.) preferred.
  • Exceptional attention to detail and capability to manage multiple projects simultaneously.
  • Proven ability to work independently and as part of a team in a fast-paced environment.
  • A zestful personality

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