Paid Performance Specialist

3 weeks ago

Hyderabad, Telangana, India Randstad Global Capability Center Full time

Shift Timings:

  • 11 AM to 8 PM IST

Key activities:

As a global paid advertising specialist, you will be responsible for the following activities:

Strategy & Planning:

  • Develop, implement, and manage comprehensive paid marketing strategies aligned with business goals and KPIs (e.g., lead generation, customer acquisition, brand awareness)
  • Conduct thorough market research, competitor analysis, and audience segmentation to identify opportunities and inform campaign strategies.
  • Forecast campaign performance and budget requirements, ensuring efficient allocation of resources.

Campaign Execution & Management:

  • Hands-on management of paid campaigns across platforms such as Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), LinkedIn Ads, X (formerly Twitter) Ads, and other emerging platforms (e.g., TikTok, Pinterest) as relevant.
  • Develop compelling ad copy, select appropriate creative assets, and build landing pages that align with campaign objectives.
  • Implement advanced targeting strategies, including audience segmentation, lookalike audiences, and retargeting.
  • Monitor campaign performance daily, identify trends, and make real-time adjustments to optimize for conversions and ROI.

Optimization & Analysis:

  • Conduct ongoing A/B testing on ad creative, copy, landing pages, and targeting to improve campaign effectiveness.
  • Analyze campaign data, generate detailed performance reports, and provide actionable insights to stakeholders.
  • Utilize attribution models to understand the customer journey and optimize touchpoints.
  • Identify and implement new tools and strategies to enhance campaign performance and efficiency.

Collaboration & Communication:

  • Work closely with the Content, SEO, and Design teams to ensure cohesive messaging and creative alignment across all marketing channels.
  • Collaborate with sales teams to ensure lead quality and seamless handoff processes.
  • Stay up-to-date with industry trends, platform updates, and best practices in paid digital marketing.

Education:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.

Experience:

  • 5+ years of hands-on experience managing and optimizing paid digital marketing campaigns.
  • Proven track record of successfully managing significant advertising budgets and delivering measurable results (e.g., specific ROI improvements, lead generation targets).
  • Demonstrable experience with Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) is essential.
  • Experience with LinkedIn Ads, X Ads, or other B2B/B2C platforms is a strong plus.
  • Technical Skills:
  • Expertise in Google Analytics 4 (GA4) for data analysis and reporting.
  • Proficiency with Google Tag Manager (GTM) for tracking implementation.
  • Strong understanding of conversion tracking, pixel implementation, and audience segmentation.

Soft Skills:

  • Highly analytical with a strong ability to interpret data, identify trends, and draw actionable conclusions.
  • Excellent problem-solving skills and a proactive approach to identifying and resolving issues.
  • Exceptional communication (written and verbal) and presentation skills.
  • Detail-oriented with strong organizational and time management abilities.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple campaigns simultaneously.

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