
Digital Marketing Professional
13 hours ago
Job Title: Digital Marketing Specialist - Performance Driven
">About this role
">We are seeking a highly skilled and experienced Digital Marketing Specialist to lead paid media campaigns across various digital platforms. The ideal candidate will have expertise in campaign optimization, conversion tracking, and data analysis.
">Key Responsibilities:
">- ">
- Campaign Execution:">
- ">
- Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads Manager, and other platforms.">
- Campaign Optimization:">
- ">
- Monitor KPIs such as CPC, CPA, CTR, ROAS, and provide weekly/monthly performance reports.">
- Tactical Development:">
- ">
- Conduct keyword research, competitor analysis, and audience segmentation for better targeting.">
- Collaborate with designers and content teams to create high-performing ad creatives and landing pages.">
- Continuously run A/B testing for creatives, copies, and targeting strategies.">
- Campaign Management:">
- ">
- Manage campaign budgets, forecast spends, and ensure high ROI delivery.">
- Industry Staying Up-to-Date:">
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- Stay updated with the latest digital marketing trends, algorithms, and ad platform updates.">
Required Skills and Qualifications:
">- ">
- Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads, and Ads.">
- Proficiency in campaign optimization and conversion tracking (Google Analytics, Tag Manager, Pixel setup).">
- Strong analytical skills with the ability to interpret data and make performance-driven decisions.">
- Knowledge of SEO basics to align paid and organic strategies.">
Preferred Qualifications:
">- ">
- Google Ads and Meta Blueprint certifications.">
- Experience in agency environments with multi-client campaign management.">
- Familiarity with programmatic ads and marketing automation tools.">
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