Sr. Paid Search Specialist

3 weeks ago

Hyderabad, Telangana, India Samskriti Business Solutions Full time

We are looking for a highly motivated and experienced Paid Search Specialist to join our digital marketing team. This role requires a strategic thinker with a deep understanding of performance marketing, particularly in paid search (Google Ads, Bing Ads, etc.), who can plan, execute, and optimize high-impact digital campaigns that drive measurable results.

The ideal candidate should have a strong foundation in digital marketing principles, hands-on experience managing large-scale paid search campaigns, and the analytical skills to interpret campaign performance and identify opportunities for continuous improvement.

Key Responsibilities:

  • Plan, develop, and manage paid search campaigns across platforms such as Google Ads, Bing Ads, ads and other PPC networks.
  • Conduct keyword research, competitor analysis, and audience targeting to support campaign setup and optimization.
  • Create compelling ad copy and recommend appropriate landing page strategies to improve Quality Score and conversion rates.
  • Monitor campaign performance, analyze data, and generate actionable insights to optimize ROI.
  • Continuously test and iterate on ads, bidding strategies, and targeting to improve campaign performance.
  • Collaborate with internal teams (SEO, content, design, sales) to align paid strategies with broader marketing goals.
  • Prepare regular performance reports with detailed analysis and strategic recommendations for stakeholders.
  • Stay up to date with the latest trends, best practices, and platform updates in paid search and digital advertising.

Required Skills & Qualifications:

  • 5–6 years of hands-on experience in paid search marketing or digital advertising.
  • Strong knowledge of Google Ads, Bing Ads, and associated platforms (e.g., Google Analytics, Google Tag Manager).
  • Proven track record of driving ROI through paid search campaigns.
  • Experience with conversion tracking, attribution models, and A/B testing.
  • Excellent analytical skills with proficiency in Excel and reporting tools (e.g., Looker Studio, Supermetrics).
  • Strong communication and problem-solving skills.
  • Google Ads Certification is a plus.

Preferred Qualifications:

  • Experience in B2B or SaaS industries.
  • Working knowledge of automation tools or AI-driven platforms for PPC optimization.

Why Join Us?

  • Work in a dynamic, collaborative, and fast-paced environment.
  • Opportunity to drive strategy and execution for performance marketing.
  • Be part of a results-driven team with clear growth and learning opportunities.

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