Influencer Marketing Specialist

1 month ago

Mysore division, India Whizz HR Full time

ROLE AND RESPONSIBILITIES


Online Research:

 Conduct thorough research on industry trends, competitor strategies, and consumer behavior in the digital space.

 Find partners, leads, and collaboration opportunities through a thorough online research

Market Research:

 Gather data on target markets, customer demographics, and emerging trends to inform marketing strategies.

 Monitor market developments and competitor activities to recommend adjustments to marketing plans.

Influencer Marketing:

 Identify and engage with relevant influencers and content creators to promote our brand and

products/services.

 Negotiate partnerships and manage relationships with influencers to maximize reach and engagement.

 Develop campaigns grounded in a strategic approach by gathering audience, market and business insights using a variety of tools and social insights platforms

 Project manage influencer marketing campaigns and media partnerships from initial response through to post campaign reporting, including campaign activation and talent content creation

 Create multi-market influencer & content partnerships which are structured to answer the given brief, including strategic frameworks, robust evaluation of publishers & proposals, measurement etc.

 Project manage integrated partnership solutions across a range of clients, including brand partnerships, sponsorships, advertiser funded programmes product placement and influencer outreach

 Challenge partners and influencers to deliver innovative responses to briefs and provide solutions to client challenges

Approaching Websites/Media Buys:

 Develop and implement strategies for approaching websites and negotiating media buys to secure advertising placements.

 Monitor and optimize media buys to ensure they are delivering desired results within budget constraints.

Content Development:

 Support the creation of compelling digital content, including copywriting, graphics, and multimedia assets, to engage target audiences.

 Ensure all content is aligned with brand guidelines and optimized for search engines and social media platforms.


 Bachelors/ Master’s Degree. Any Field

MUST HAVE:

 Fluency in English & Hindi with excellent oral and written skills

 Certifications in digital marketing or related fields would be a plus (e.g., Google Ads, Facebook

Blueprint).

 Proven experience in influencer marketing and social media marketing

 Exceptional communication and negotiation skills, with the ability to build and maintain relationships with influencers and media partners.

 Creative thinker with a strategic mindset and a passion for staying updated on digital marketing trends and best practices.


Write to us with your resume at hello@whizzhr.com


Warm regards

Whizz HR

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