Senior Manager

15 hours ago

Bengaluru, India The People Order Full time

Senior Manager / Associate Director MarketingExperience: 8-12 YearsIndustry: NGO,SocialSector, EdTech, FMCG, Healthcare, Technology]Employment Type: Full-timeAbout the Role:We are hiring a seasoned Marketing professional to lead strategic brand initiatives, demand generation, digital marketing, and integrated campaigns. The ideal candidate should have strong leadership skills, data-driven decision-making ability, and experience in managing large-scale marketing operations.Key Responsibilities:- Develop and execute end-to-end marketing strategies aligned with business goals.- Lead brand positioning, communication, and market expansion initiatives.- Drive digital marketing campaigns across performance marketing, SEO/SEM, automation, and social media.- Manage product marketing activities including GTM strategies, user segmentation, and customer insights.- Oversee content marketing, events, PR, and partnership collaborations.- Analyse marketing performance metrics, track ROI, and optimize budgets.- Lead and mentor the marketing team, ensuring delivery of high-impact outcomes.- Work closely with sales, product, and leadership teams to drive business growth.Required Skills & Experience:- 8-12 years of experience in Marketing with at least 35 years in a managerial / leadership role.- Strong understanding of digital marketing, brand management, and performance metrics.- Proven experience in developing high-conversion marketing campaigns.- Excellent stakeholder management and communication skills.- Experience in scaling brands or leading marketing for high-growth environments.- Strategic mindset with the ability to execute hands-on when required.Educational Qualification:MBA/PGDM in Marketing from a reputed institute (preferred).Why This Role:- Leadership position with strategic ownership.- Opportunity to work on high-impact marketing initiatives.- Fast-paced, growth-oriented environment. (ref:iimjobs.com)

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