Business Development Specialist

4 weeks ago


New Delhi, India InfoCepts Full time

Purpose of PositionResponsible for implementing geo-targeted outreach strategies to identify, engage, and qualify enterprise-level prospects. This role supports new business development by generating leads, conducting account research, and scheduling strategic meetings with decision-makers. The specialist will use tools such as ZoomInfo and Salesloft, manage external vendors, and develop outreach content tailored to specific industries and verticals.Key Result Areas And Activities:- Implement geo-based outreach campaigns to engage prospects in targeted regions. - Conduct comprehensive account research to understand client needs and business context. - Use tools like ZoomInfo and LinkedIn Sales Navigator to obtain accurate contact data. - Execute outbound calling and cold outreach using platforms such as Salesloft. - Schedule 45–60 qualified meetings annually with key decision-makers. - Support new business development by identifying high-potential accounts. - Develop personalized messaging and outreach content based on industry trends. - Manage relationships with external vendors supporting lead generation efforts. - Implement vertical-specific outreach strategies to reach targeted industries. - Utilize LinkedIn and email channels to nurture and engage prospectsKey Responsibilities- Book 45–60 qualified meetings annually with enterprise decision-makers. - Maintain a lead-to-opportunity conversion rate of 25%+. - Ensure 90%+ accuracy in contact data from ZoomInfo and other sources. - Achieve a 15%+ engagement rate in email and LinkedIn outreach campaigns. - Create and deploy 1–2 new outreach content pieces as needed. - Coordinate with vendors to meet all SLA deliverables. - Attend all internal training and strategy sessions.-Qualifications- Bachelor’s degree in Business, Marketing, or a related discipline. - 5–15 years of experience in lead generation or business development, preferably within data analytics or technology services. - Demonstrated success in setting appointments and converting leads into opportunities. - Proficient in using ZoomInfo, Salesloft, LinkedIn Sales Navigator, and CRM systems such as Salesforce. - Excellent written and verbal communication skills, with the ability to compose persuasive outreach messages. - Experience in managing external vendors and coordinating multi-channel campaigns.



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