SysCloud - Manager - Go To Market - Finance & Accounting Industry

1 month ago

Hyderabad, India SysCloud Full time

28th October 2024 SysCloud is a Backup-as-a-Service (BaaS) platform providing the capability within a single pane of glass to backup mission critical SaaS applications such as Google Workspace, Microsoft 365, QuickBooks Online, HubSpot, Slack, and Salesforce. Our platform offers a comprehensive suite of solutions like backup, data recovery, ransomware protection, compliance alerts, and eDiscovery search. SysCloud is in the midst of rapid expansion. To support our growth, we are looking to hire expa fresher or up to 1 year of experience for the position of Manager, Go-To-Market (GTM) Finance and Accounting Focus


Position Manager, Go-To-Market (GTM) Finance and Accounting Focus


Educational Qualifications Bachelors degree in Marketing, Business, or a related field; MBA is a plus.


Experience:


- Bachelors degree in Marketing, Business, or a related field.


- Minimum 2 years of experience in Go-To-Market strategy, marketing, or business development, ideally within the Finance and Accounting sectors.


- Must have scored at least 99th percentile in CAT.


- Demonstrated success in executing marketing campaigns and event strategies.


- Strong understanding of the Finance and Accounting industry, including key players and trends.


- Excellent communication and project management skills, with the ability to handle multiple tasks simultaneously.


- Experience with ad platforms such as Google Ads and LinkedIn Ads.


- Proficiency in marketing automation tools, and CRM systems (e.g., HubSpot, Salesforce).


- Strong data interpretation skills to inform marketing strategies.


Work location: Competitive Salary Best in Market


Expected: Immediate


Preferred Qualifications:


- Experience collaborating with product management teams.


- Knowledge of current digital marketing trends, particularly in the B2B space.


Position Overview :


- The Manager, Go-To-Market (GTM) will lead strategic initiatives focused on engaging with the Finance and Accounting sector.


- This role is responsible for creating and executing targeted marketing campaigns, building partnerships, conducting webinars, and optimizing event participation to drive growth.


- The ideal candidate will be highly analytical, possess strong marketing acumen, and have a deep understanding of Finance and Accounting industries


Key Responsibilities:


1. Content Campaign Development:


- Design and implement content marketing campaigns specifically targeting Finance and Accounting professionals.


- Develop high-quality content including whitepapers, case studies, blog posts, and more to address key industry pain points.


2. Influencer and Distribution Partnerships:


- Identify key influencers and platforms within the Finance and Accounting sectors to distribute content effectively.


- Cultivate partnerships with industry leaders, associations, and third-party platforms to extend content reach.


3. Webinars and Publisher Collaborations:


- Plan and manage webinars by working with relevant publishers and platforms, ensuring topics resonate with Finance and Accounting professionals.


- Coordinate all aspects of the webinar, including speaker engagement, content creation, and audience promotion.


4. Event Identification and Collateral Creation:


- Research and recommend industry events and conferences that align with company goals.


- Lead the development of event collateral such as brochures, banners, and presentations to enhance engagement at events.


5. Website Management:


- Regularly update website content focused on Finance and Accounting audiences, ensuring that it is optimized for engagement and conversion.


- Collaborate with web developers to maintain a smooth, user-friendly experience for visitors from the target market.


6. Ad Campaigns:


- Plan, launch, and manage paid ad campaigns across platforms like Google and LinkedIn aimed at Finance and Accounting professionals.


- Continuously monitor performance and adjust strategies to optimize lead generation and ROI.


7. Collaboration with Product Teams:


- Work with product management to test and launch features that specifically address the needs of the Finance and Accounting market.


- Ensure product marketing efforts align with overall go-to-market strategies.


8. Performance Tracking and Reporting:


- Track the performance of marketing initiatives, including content campaigns, webinars, and ad campaigns, and report on results.


- Use data and insights to refine strategies and ensure continuous improvement.


Why Join Us :


- Be part of a forward-thinking team focused on growing within the Finance and Accounting industry.


- Competitive salary, benefits, and opportunities for advancement.


- Work in a collaborative environment that values innovation and strategic growth.

(ref:iimjobs.com)

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