SysCloud - Manager - Go To Market - Microsoft Ecosystem Focus

3 weeks ago


Hyderabad, India SysCloud Full time

About SysCloud

SysCloud is a leading Backup-as-a-Service (BaaS) platform enabling businesses to securely backup mission-critical SaaS applications such as Google Workspace, Microsoft 365, QuickBooks Online, HubSpot, Slack, and Salesforce.

Our platform offers a comprehensive suite of solutions, including backup, data recovery, ransomware protection, compliance alerts, and eDiscovery search.

With rapid expansion underway, SysCloud seeks a motivated professional to join our team as Manager, Go-To-Market (GTM) - Microsoft Ecosystem Focus, driving impactful initiatives within the Microsoft ecosystem.

Roles and Responsibilities:

Microsoft Ecosystem Strategy:

- Define and execute GTM strategies to expand within the Microsoft ecosystem.

- Build partnerships with Microsoft-focused vendors and MSPs to drive mutual growth.

Content Campaign Development:

- Design and implement content marketing campaigns targeting Microsoft admin professionals.

- Develop high-quality content such as whitepapers, case studies, and blog posts to address industry challenges.

Influencer and Distribution Partnerships:

- Identify key influencers and platforms within the Microsoft community to enhance content reach.

- Establish partnerships with industry leaders and associations to extend distribution.

Webinars and Publisher Collaborations:

- Plan and manage webinars in collaboration with relevant publishers, ensuring engaging content for Microsoft IT professionals.

- Oversee speaker engagement, content creation, and audience promotion.

Event Identification and Collateral Creation:

- Research and recommend industry events and conferences that align with company objectives.

- Develop event collateral such as brochures, banners, and presentations to drive engagement.

Website Management:

- Update website content to engage Microsoft users/admins and enhance conversions.

- Collaborate with developers to maintain a user-friendly experience.

Ad Campaigns:

- Launch and manage paid campaigns on platforms like Google and LinkedIn.

- Monitor campaign performance and optimize for lead generation and ROI.

Product Alignment and Feature Integration:

- Work with product teams to align solutions with Microsoft products.

- Analyze feedback from Microsoft users and partners to inform the product roadmap.

Microsoft Marketplace and Partner Program Management:

- Optimize SysCloud's presence on Microsoft marketplaces (AppSource, Azure Marketplace).

- Manage Microsoft Partner program participation to maximize benefits and ensure compliance.

Performance Tracking and Reporting:

- Set KPIs for Microsoft partnership initiatives and monitor progress.

- Use data insights to refine GTM strategies and provide actionable Requirements:

- Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).

Technical Skills:

- Familiarity with Microsoft's ecosystem, including Azure, Microsoft 365, Dynamics 365, and Power Platform.

- Knowledge of digital marketing platforms, automation tools, and CRM systems.

- Website management and content optimization skills.

- Experience with paid ad campaigns on Google and LinkedIn.

Preferred Skills:

- Understanding of Microsoft Partner Network, Microsoft Marketplace, or partner events.

- Experience with co-selling programs and channel marketing.

- Awareness of B2B and SaaS marketing trends.

Soft Skills:

- Strong communication and collaboration skills.

- Exceptional project management abilities.

- Data-driven decision-making and strategic planning expertise

(ref:iimjobs.com)

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