SysCloud - Manager - Go To Market - Microsoft Ecosystem Focus
3 weeks ago
About SysCloud
SysCloud is a leading Backup-as-a-Service (BaaS) platform enabling businesses to securely backup mission-critical SaaS applications such as Google Workspace, Microsoft 365, QuickBooks Online, HubSpot, Slack, and Salesforce.
Our platform offers a comprehensive suite of solutions, including backup, data recovery, ransomware protection, compliance alerts, and eDiscovery search.
With rapid expansion underway, SysCloud seeks a motivated professional to join our team as Manager, Go-To-Market (GTM) - Microsoft Ecosystem Focus, driving impactful initiatives within the Microsoft ecosystem.
Roles and Responsibilities:
Microsoft Ecosystem Strategy:
- Define and execute GTM strategies to expand within the Microsoft ecosystem.
- Build partnerships with Microsoft-focused vendors and MSPs to drive mutual growth.
Content Campaign Development:
- Design and implement content marketing campaigns targeting Microsoft admin professionals.
- Develop high-quality content such as whitepapers, case studies, and blog posts to address industry challenges.
Influencer and Distribution Partnerships:
- Identify key influencers and platforms within the Microsoft community to enhance content reach.
- Establish partnerships with industry leaders and associations to extend distribution.
Webinars and Publisher Collaborations:
- Plan and manage webinars in collaboration with relevant publishers, ensuring engaging content for Microsoft IT professionals.
- Oversee speaker engagement, content creation, and audience promotion.
Event Identification and Collateral Creation:
- Research and recommend industry events and conferences that align with company objectives.
- Develop event collateral such as brochures, banners, and presentations to drive engagement.
Website Management:
- Update website content to engage Microsoft users/admins and enhance conversions.
- Collaborate with developers to maintain a user-friendly experience.
Ad Campaigns:
- Launch and manage paid campaigns on platforms like Google and LinkedIn.
- Monitor campaign performance and optimize for lead generation and ROI.
Product Alignment and Feature Integration:
- Work with product teams to align solutions with Microsoft products.
- Analyze feedback from Microsoft users and partners to inform the product roadmap.
Microsoft Marketplace and Partner Program Management:
- Optimize SysCloud's presence on Microsoft marketplaces (AppSource, Azure Marketplace).
- Manage Microsoft Partner program participation to maximize benefits and ensure compliance.
Performance Tracking and Reporting:
- Set KPIs for Microsoft partnership initiatives and monitor progress.
- Use data insights to refine GTM strategies and provide actionable Requirements:
- Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).
Technical Skills:
- Familiarity with Microsoft's ecosystem, including Azure, Microsoft 365, Dynamics 365, and Power Platform.
- Knowledge of digital marketing platforms, automation tools, and CRM systems.
- Website management and content optimization skills.
- Experience with paid ad campaigns on Google and LinkedIn.
Preferred Skills:
- Understanding of Microsoft Partner Network, Microsoft Marketplace, or partner events.
- Experience with co-selling programs and channel marketing.
- Awareness of B2B and SaaS marketing trends.
Soft Skills:
- Strong communication and collaboration skills.
- Exceptional project management abilities.
- Data-driven decision-making and strategic planning expertise
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Hyderabad, India SysCloud Full timeAbout SysCloud:SysCloud is a leading Backup-as-a-Service (BaaS) platform enabling businesses to securely backup mission-critical SaaS applications like Google Workspace, Microsoft 365, QuickBooks Online, HubSpot, Slack, and Salesforce. With innovative solutions in backup, data recovery, ransomware protection, compliance alerts, and eDiscovery, SysCloud is...
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