Luxury Marketing Role
3 weeks ago
About 32nd
Established in 1990, we are a legacy real estate company with extraordinary commercial, co-working, hospitality and luxury retail spaces across India, with a focus on Delhi-NCR and Goa.
Today, 32nd is an elevated, cultural and lifestyle community for the new generation and partners with the world's leading brands and tastemakers.
We are first and foremost- innovators - discovering and incubating emerging brands with unparalleled, high end offerings; introducing disruptive cutting edge experiential technology and offering luxury residences with global appeal.
About the role:
As part of the Marketing team, you will play a crucial role in developing and implementing innovative marketing strategies for our real estate business division, primarily focussing on our luxury villas, residences and plotted developments. You will play a pivotal role in elevating our brand presence, driving residential property sales, and establishing a strong market position through innovative channels. The ideal candidate will possess a deep understanding of residential real estate, a flair for creative marketing, and a track record of successful sales campaigns.
What You Will Be Doing
1. Develop and execute comprehensive marketing strategies for the real estate division that aligns with the company's overall goals and objectives.
2. Planning, designing and executing ATL/BTL campaigns to increase brand awareness.
3. Leverage digital marketing channels, including social media, online advertising, and email campaigns, to build brand awareness and engage with potential buyers.
4. Generate compelling and relevant content for various marketing channels, including website, social media, email campaigns, and print materials for both internal & external stakeholders.
5. Provide marketing support to external agency, ensuring they have the tools and materials needed for successful client interactions.
6. Collaborate with cross-functional teams to ensure brand consistency across all communication channels.
What You Bring To The Table:
1. Bachelor's or Master's degree in Marketing, Communications, or a related field.
2. Proven experience in brand marketing, preferably within the real estate industry.
3. Strong interpersonal and communication skills to build relationships and foster engagement
4. Analytical skills to measure the impact of marketing efforts and adjust strategies accordingly
5. Creative thinking and problem-solving abilities
What Really Wows Us:
- Strategic thinker, creative, and has a deep understanding of both the real estate market and modern marketing techniques.
- Keen eye for marketing opportunities, and can thrive in a collaborative environment.
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