Ad Operations Manager

3 weeks ago

Tiruppur, Tamil Nadu, India Spinny Full time

Job Title: Ad Operations Manager

Location: Sector 48, Gurgaon

Work from Office: 5 days a week

About the Role: We're looking for a sharp, detail-obsessed Ad Operations Manager who will take the wheel of our website's ad inventory and drive revenue growth through efficient ad delivery, yield optimization and smart inventory management.

Key Responsibilities:

Ad Inventory Management:

  • Oversee ad trafficking, implementation, and management in Google Ad Manager
  • Maintain accurate inventory forecasting and availability
  • Create and manage ad units, placements, targeting rules, and creative sets

Campaign Execution & Optimization:

  • Traffic monitoring, and troubleshooting direct-sold ad campaigns to ensure flawless delivery
  • Maximize revenue from programmatic sources (Open Auction, PMP, Preferred Deals)
  • Collaborate with ad sales, product, and content teams to ensure campaign requirements are met

Revenue & Performance Optimization:

  • Monitor performance KPIs (fill rate, eCPM, viewability, CTRs) and make real-time optimizations
  • Identify and implement new monetization opportunities (e.g., lazy loading, ad refresh, new formats)
  • Run A/B tests to continuously improve yield and user experience

Tech & Tooling:

  • Maintain clean, scalable GAM setups, and stay updated with new features
  • Coordinate with dev/product teams on ad-related integrations (e.g., header bidding, site changes)
  • Collaborate with SSPs, DSPs, and other ad tech partners to troubleshoot and optimize

Reporting & Documentation:

  • Generate weekly/monthly reports on ad revenue, inventory utilization, and campaign performance
  • Maintain documentation of ad setup and campaign execution processes

What We're Looking For

  • 5-8 years' experience in ad operations, preferably for a publisher or content-led platform
  • Strong command of Google Ad Manager (GAM) — both direct and programmatic setups
  • Hands-on experience with SSPs like Google AdSense, AdX, OpenX, Index Exchange, etc.
  • Solid understanding of programmatic ecosystem (header bidding, PMP, deals, etc.)
  • Analytical mindset with the ability to interpret data and act on it
  • Detail-oriented and organized, you live for pixel-perfect execution

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