Digital Marketing Manager

3 weeks ago

Tiruppur, Tamil Nadu, India The Ad Affair Full time
About the RoleWere looking for a full-stack Digital Marketer who thrives on content, numbers, funnels, and performance metrics.
This role is perfect for someone who can plan and execute engaging social media content, high-impact paid ad campaigns, own SEO strategies, and work across CRM/email marketing with a sharp analytical mindset.If you live for CTRs, ROAS, CACs, and clever content, this ones for you.Key ResponsibilitiesSocial Media Marketing: Develop brand identity, content pillars, and tone of voice.
Create and execute high-impact content calendars for social media and e-commerce.
Conceptualize and lead photo/video shoots, ensuring content is platform-optimized.
Track social media KPIs (reach, engagement, follower growth) and optimize for performance.Performance Marketing: Set up and optimize paid campaigns on Meta, Google, and.Influencer Marketing: Plan and execute influencer marketing, track performance and optimize ROISEO & Content: Conduct keyword research, oversee on-page & off-page SEO, and collaborate on content planning.Email & CRM Marketing: Set up and automate flows on Klaviyo/Mailchimp/Zoho.
Focus on engagement and retention.Analytics & Reporting: Monitor key metrics on GA4, GTM, Looker Studio.
Deliver clear performance reports.Conversion Optimization: Optimize landing pages and customer journeys through A/B testing and funnel audits.E-commerce Marketing: Preferred experience with Shopify, Woo Commerce.
Client Relationship Management: Act as the lead point of contact for assigned clients, ensuring timely and successful delivery of digital solutions according to their goals.Team Growth & Training: Hire, mentor, and upskill the digital marketing team to keep pace with evolving tools, trends, and performance benchmarks.Tools Youll UseMeta Ads Manager, Google Ads, Ads, GA4, GTM, Google Merchant centreKlaviyo, Mailchimp, Hub SpotAhrefs, SEMrush, Google Search ConsoleShopify, Woo Commerce, Hotjar, Google Optimize, ZapierMust haves5 to 6 years in digital marketing with focus on performanceExcellent analytical and execution skillsStrong knowledge of digital buyer journeysExperience scaling D2 C or e-commerce brands preferred

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