Digital Marketing Specialist

2 days ago

Tiruppur, Tamil Nadu, India beBeeProgrammatic Full time ₹ 90,00,000 - ₹ 1,50,00,000

Job Title: Programmatic Buyer

Role Summary:

We are seeking an experienced Programmatic Buyer to join our team at ls-digital-group. The successful candidate will be responsible for building and executing digital marketing campaigns that drive awareness, acquisition, and conversion for our clients.

Key Responsibilities:

  • Develop and implement digital marketing roadmaps and proposals involving DV360 for clients, including awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  • Manage and optimize app campaigns on DV360, ensuring reach, install, and conversion goals are met.
  • Collaborate with internal teams to integrate tracking mechanisms and ensure seamless data import/export between platforms.
  • Structure and manage display, TrueView, video, and search campaigns on DV360/CM/Google Ads platform.
  • Monitor account performance daily and monthly, optimizing strategies to meet budget caps, campaign pacing, lost bidding, impression share, and other key metrics.
  • Support creative design teams with ideas for copy and graphical ad templates, including VAST, Rich Media, HTML5, and static display creatives.
  • Communicate campaign achievements with clients and POCs, ensuring alignment with predefined goals.
  • Generate relevant reports before, during, and after campaigns, auditing advertising accounts and identifying gaps in targeting.
  • Plan, execute, and manage programmatic campaigns, understanding performance across digital channels.
  • Prior experience with performance-based campaigns is preferred.

Required Skills:

  • Intermediate-level programmatic buying expertise.
  • Experience working on DV 360.
  • DV 360 certification.

Desirable Skills:

  • Intermediate-level Google Campaign Manager skills.
  • Marketing knowledge.

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