Digital Marketing Strategist

7 hours ago

Tiruppur, Tamil Nadu, India beBeePerformance Full time ₹ 9,00,000 - ₹ 12,00,000

About Our Agency

We are a forward-thinking marketing agency, specializing in performance-driven solutions across industries. With expertise in marketing strategy, branding, creative storytelling, and technology, we help businesses scale rapidly while maintaining measurable ROI.

Job Overview

We seek a talented Performance Marketing Specialist to lead paid media campaigns across Google, Meta, and other digital platforms. The ideal candidate will have proven experience driving ROI-focused campaigns, optimizing ad spends, and scaling performance marketing channels.

Key Responsibilities:

  • Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads Manager, and other platforms.
  • Monitor KPIs such as CPC, CPA, CTR, ROAS, and provide weekly/monthly performance reports.
  • Conduct keyword research, competitor analysis, and audience segmentation for better targeting.
  • Collaborate with designers and content teams to create high-performing ad creatives and landing pages.
  • Continuously run A/B testing for creatives, copies, and targeting strategies.
  • Manage campaign budgets and ensure high ROI delivery.
  • Stay updated with the latest digital marketing trends, algorithms, and ad platform updates.

Required Skills:

  • Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads, and ads.
  • Proficiency in campaign optimization and conversion tracking (Google Analytics, Tag Manager).
  • Strong analytical skills with the ability to interpret data and make performance-driven decisions.
  • Knowledge of SEO basics to align paid and organic strategies.
  • Excellent communication and presentation skills.

Preferred Qualifications:

  • Google Ads and Meta Blueprint certifications.
  • Experience in agency environments with multi-client campaign management.
  • Familiarity with programmatic ads and marketing automation tools.

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