Digital Marketing Campaign Specialist

2 days ago


Tiruppur, Tamil Nadu, India beBeeDigitalMarketing Full time ₹ 8,64,000 - ₹ 12,12,000

Key Job Responsibilities:

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  • Campaign Development: Develop and optimize digital marketing campaigns to drive donations and meet fundraising targets.">
  • Data-Driven Decision Making: Conduct thorough research, target audiences effectively, and analyze campaign performance for continuous improvement.">
  • Performance Analysis and Reporting: Track and report on campaign metrics, providing actionable insights for growth.">
  • Collaboration and Communication: Work closely with cross-functional teams to align marketing strategies with campaign goals and donor behavior.">
  • Expertise and Staying Current: Stay up-to-date on the latest digital marketing trends, Google Ads policies, and crowdfunding best practices.">
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Required Skills and Qualifications:

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  • Degree and Experience: Bachelor's degree in Marketing or a related field (preferred) with at least 3 years of experience in digital marketing and crowdfunding.">
  • Google Ads Expertise: Strong knowledge of Google Ads platforms (Search, Display, YouTube, Performance Max).">
  • Analytics and Problem-Solving Skills: Proven skills in conversion tracking, remarketing, and analytics tools, with excellent analytical, communication, and problem-solving skills.">
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Success Metrics:

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  • Achieving and maintaining a return on ad spend (ROAS) of 2+ across campaigns.">
  • Consistent growth in donation volumes and donor base.">


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