
Digital Marketing Campaign Specialist
2 days ago
Key Job Responsibilities:
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- Campaign Development: Develop and optimize digital marketing campaigns to drive donations and meet fundraising targets.">
- Data-Driven Decision Making: Conduct thorough research, target audiences effectively, and analyze campaign performance for continuous improvement.">
- Performance Analysis and Reporting: Track and report on campaign metrics, providing actionable insights for growth.">
- Collaboration and Communication: Work closely with cross-functional teams to align marketing strategies with campaign goals and donor behavior.">
- Expertise and Staying Current: Stay up-to-date on the latest digital marketing trends, Google Ads policies, and crowdfunding best practices.">
Required Skills and Qualifications:
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- Degree and Experience: Bachelor's degree in Marketing or a related field (preferred) with at least 3 years of experience in digital marketing and crowdfunding.">
- Google Ads Expertise: Strong knowledge of Google Ads platforms (Search, Display, YouTube, Performance Max).">
- Analytics and Problem-Solving Skills: Proven skills in conversion tracking, remarketing, and analytics tools, with excellent analytical, communication, and problem-solving skills.">
Success Metrics:
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- Achieving and maintaining a return on ad spend (ROAS) of 2+ across campaigns.">
- Consistent growth in donation volumes and donor base.">
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