Manager - Marketing - Retail

2 weeks ago

Gurugram, India FINDOC INVESTMART PRIVATE LIMITED Full time

Description:The Marketing Manager is responsible for developing, executing, and managing 360-degree marketing strategies that enhance the brand's exclusive image and drive sales through both retail stores and the e-commerce platform.This role requires a blend of creative and analytical skills to attract and retain an affluent, discerning planning and Develop and implement a comprehensive, omnichannel marketing strategy that aligns with the brand's vision and business objectives.- Plan and execute integrated marketing campaigns across digital and traditional channels, ensuring a consistent brand message and aesthetic.- Manage a marketing calendar that covers brand launch, product launches, seasonal collections, and special promotions for both retail and e-commerce.- Stay informed on luxury market trends, competitor activities, and consumer behaviour to identify new growth opportunities.E-commerce Develop and manage the brand's e-commerce platform to ensure a premium user experience.- Drive online traffic and sales through performance marketing channels, including SEO, SEM, paid social, and email marketing.- Manage and optimize product listings, product pages, and promotional content to maximize discoverability and conversions.- Implement A/B testing and other conversion rate optimization (CRO) strategies to enhance the user journey.- Utilize web analytics tools (e.g., Google Analytics) to track and report on online performance and ROI.Retail marketing and customer Develop strategies to increase in-store foot traffic and elevate the customer experience at all retail touchpoints.- Plan and oversee exclusive, high-end events and in-store activations that reinforce the brand's prestige.- Partner with retail managers to ensure brand guidelines are maintained in all visual merchandising and customer service interactions.- Leverage Customer Relationship Management (CRM) tools to segment and engage high-net-worth clients with personalized communication and loyalty programs.Brand management and Act as the brand steward, ensuring brand consistency across all online and offline channels.- Create and coordinate high-quality, aspirational content, including overseeing photoshoots and collaborating with creative teams.- Manage social media strategy across platforms like Instagram and LinkedIn to drive engagement and reinforce brand identity.- Negotiate and manage relationships with external agencies and luxury brand partners for collaborations and media Present campaign insights and performance reports to leadership, providing data-driven recommendations.Required Bachelor's degree in Marketing, Business Administration, or a related field.- Minimum of 3-4 years of experience in marketing, with significant experience in the luxury retail and e-commerce sectors.- Proven track record of success in driving brand growth and managing integrated marketing campaigns.- Deep understanding of affluent consumer behaviour and the nuances of the luxury market.- Strong analytical skills with proficiency in web analytics (e.g., Google Analytics) and CRM platforms.- Excellent communication, presentation, and leadership skills.Preferred Master's degree in Luxury Brand Management or a related field.- Existing network within the luxury, fashion, or lifestyle sectors.- Experience with advanced data analytics and AI-driven marketing tools. (ref:iimjobs.com)

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