Retention Marketing Manager
2 days ago
About Born Good (Be Better Personal Care Private Limited)
Born Good is a digital first FMCG brand with a core mission to enable people contribute to the planet in a small yet significant way. We are a rapidly growing startup that offers a range of USDA certified and plant-based home cleaners. They are effective cleaners that are 100% safe and non-toxic. We are a funded startup and backed up RPSG Capital Ventures.
About the Role
We are looking for a retention marketing manager with 2-3 years’ experience in online customer retention marketing using platforms such as SMS, WhatsApp, email and push notifications. A good candidate will have relevant experience working in the e-commerce industry and should be well versed with CRM tools / technologies.
He or she should be able to segment customers based on their journey with the brand and determine appropriate campaigns on a monthly basis. They should also be well versed with automation journeys. The candidate should have excellent analytical skills to be able to study the data, draw conclusions and iterate based on the results. This is a startup and candidates should be aware that there will fluidity in terms of responsibilities assigned.
Key Responsibilities
- Develop and implement strategies to improve customer retention and loyalty
- Utilize CRM tools such as WebEngage, Conlto, MoEngage, or similar to segment customers and create targeted campaigns
- Segmentation: segment customers based on their journey with the brand – i.e based on recency, frequency and quantum of orders.
- Campaigns: set up monthly campaigns across WhatsApp, SMS, email and push notifications based on the customer segments created.
- Automations: Create automations to facilitate a pick-up in revenue. Common automations are abandoned cart, winback, replenishment, cross sell etc.
- Reporting: continuously monitor and analyze data and use the same to optimize the campaigns and automations based on KPIs
- Collaborate with the marketing and product teams to enhance the customer experience
Skills we are looking for
Must Haves:
- Preferred Qualifications: Bachelor's degree in Marketing, Business Administration or a related field.
- Proven experience as a Customer Retention Executive/Manager or a similar role.
- Proficiency in CRM tools like WebEngage, Conlto, MoEngage, or similar.
- Strong understanding of customer segmentation strategies.
- Experience in running manual campaigns and automations for different customer cohorts.
- Familiarity with communication channels such as WhatsApp, SMS, and email and app pushes
- Excellent analytical skills and the ability to interpret data to drive decisions.
- Experience in handling D2C brands.
- Strong understanding of online consumer behavior, e-commerce best practices, and marketing technology.
- Strong command over written and spoken English.
- Advanced knowledge of MS Office and the Google suite of products.
Nice To Have:
- Customer centric approach
- Exceptional communication and interpersonal skills to build relationships with stakeholders and external partners.
- Ability to work in a team environment.
- Being a self starter and taking the initiative.
- Enthusiasm to learn
-
Retention Marketing Manager
5 days ago
Bengaluru, India Born Good Full timeAbout Born Good (Be Better Personal Care Private Limited)Born Good is a digital first FMCG brand with a core mission to enable people contribute to the planet in a small yet significant way. We are a rapidly growing startup that offers a range of USDA certified and plant-based home cleaners. They are effective cleaners that are 100% safe and non-toxic. We...
-
Retention Marketing Specialist
2 days ago
Bengaluru, India Decode Age® Full timeJob Description: Retention Marketing SpecialistCompany DescriptionDecode Age is India's pioneering longevity research company, dedicated to extending human healthspan by harnessing cutting-edge scientific advancements to slow down the ageing process. Recognizing ageing as the fundamental cause of chronic diseases, we offer innovative, science-based longevity...
-
Retention Marketing Specialist
1 day ago
Bengaluru, India Decode Age® Full timeJob Description: Retention Marketing SpecialistCompany DescriptionDecode Age is India's pioneering longevity research company, dedicated to extending human healthspan by harnessing cutting-edge scientific advancements to slow down the ageing process. Recognizing ageing as the fundamental cause of chronic diseases, we offer innovative, science-based longevity...
-
Retention Marketing Intern
1 week ago
Bengaluru, Karnataka, India KOSKII Full time**Position Overview**: Internship Period - 6 months, upon performance will be hired on rolls. **Key Responsibilities**: - Assist in the development and implementation of retention marketing campaigns aimed at improving customer loyalty and engagement. - Analyze customer data to identify trends, preferences, and areas for improvement in the customer...
-
Senior Manager-Marketing
2 weeks ago
Bengaluru, India Games24x7 Full timeAbout us:Games24x7 is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gaming company, offering awesome game-playing experiences to over 100 million players through our products - Rummy Circle, India’s first and largest online rummy platform, My11Circle, the country’s fastest-growing fantasy sports platform.A pioneer in the...
-
Senior Manager-Marketing
2 days ago
Bengaluru, India Games24x7 Full timeAbout us:Games24x7 is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gaming company, offering awesome game-playing experiences to over 100 million players through our products - Rummy Circle, India’s first and largest online rummy platform, My11Circle, the country’s fastest-growing fantasy sports platform.A pioneer in the...
-
Retention Marketing Executive
1 week ago
Bengaluru, Karnataka, India White Force Full timeJob Description: Role and Responsibilities: Own end-to-end planning and execution of conversion, retention, engagement & reactivation marketing initiatives. create and execute campaigns using direct channels such as Email, SMS, WhatsApp, Mobile App PNs, IVR OBD, etc.Use marketing automation tools to create customer journeys and manage user lifecycles...
-
Retention Manager
2 months ago
Bengaluru, India BlackBuck Full timeKey Job Purpose Retention Manager will be responsible for improving the engagement of subscribed shippers and truckers in the BlackBuck platforms such that there is higher retention and renewals. Roles & Responsibilities: Analyse reasons for the low retention levels among different...
-
Retention Manager
1 week ago
Bengaluru, Karnataka, India BlackBuck Full timeKey Job Purpose Retention Manager will be responsible for improving the engagement of subscribed shippers and truckers in the BlackBuck platforms such that there is higher retention and renewals. Roles & Responsibilities: Analyse reasons for the low retention levels among different customer segments for the BlackBuck product Solution for the identified...
-
Retention Manager
4 weeks ago
Bengaluru, India BlackBuck Full timeKey Job Purpose Retention Manager will be responsible for improving the engagement of subscribed shippers and truckers in the BlackBuck platforms such that there is higher retention and renewals. Roles & Responsibilities: Analyse reasons for the low retention levels among different...
-
Retention Manager
3 hours ago
Bengaluru, India BlackBuck Full timeKey Job PurposeRetention Manager will be responsible for improving the engagement of subscribed shippers and truckers in the BlackBuck platforms such that there is higher retention and renewals.Roles & Responsibilities:Analyse reasons for the low retention levels among different customer segments for the BlackBuck productSolution for the identified reasons...
-
Retention Executive
2 months ago
Bengaluru, Karnataka, India Nxtify Technologies Private Limited Full time**Job description**: Paisa Wapas is hiring for an Associate - Retention Executive ( Digital Marketing) **Job Purpose**: Retention Manager will be responsible for improving the engagement of the subscribed user in the Paisawapas platforms such that there is higher retention and re-enggagement. **Industry Type**: E-commerce **Department**:...
-
Retention Executive
3 days ago
Bengaluru, Karnataka, India Nxtify Technologies Private Limited Full time**Job description**: Paisa Wapas is hiring for an Associate - Retention Executive ( Digital Marketing) **Job Purpose**: Retention Manager will be responsible for improving the engagement of the subscribed user in the Paisawapas platforms such that there is higher retention and re-enggagement. **Industry Type**: E-commerce **Department**:...
-
Associate - CRM (Retention Marketing)
3 weeks ago
Bengaluru, India Myntra.com Full time**Role & Responsibilities**: **This role will involve a mix of marketing and analytical skills. A typical day for the individual will include**: - Working with stakeholders across multiple teams (including Category, Retention, Acquisition, Monetization etc.) to plan and manage multichannel marketing campaigns - Perform deep-dives including sales funnel...
-
Retention Marketing Manager
1 week ago
Bengaluru, India NoBroker.com Full timeNoBroker is one of the leading proptech companies in India. It’s the biggest startup which has recently become a unicorn and Great place to work certified. So in a span of few years we are now a team of 6000+ Employees. Our mission is to make the real estate space easy to navigate for all our customers. A company that started with a simple idea to...
-
Retention Marketing Manager
7 days ago
Bengaluru, India NoBroker.com Full timeNoBroker is one of the leading proptech companies in India. It’s the biggest startup which has recently become a unicorn and Great place to work certified. So in a span of few years we are now a team of 6000+ Employees. Our mission is to make the real estate space easy to navigate for all our customers. A company that started with a simple idea to...
-
Retention Marketing Manager
2 days ago
Bengaluru, India NoBroker.com Full timeNoBroker is one of the leading proptech companies in India. It’s the biggest startup which has recently become a unicorn and Great place to work certified. So in a span of few years we are now a team of 6000+ Employees. Our mission is to make the real estate space easy to navigate for all our customers. A company that started with a simple idea to...
-
Associate - CRM (Retention Marketing)
1 week ago
Bengaluru, Karnataka, India Myntra Full timeRole & Responsibilities:This role will involve a mix of marketing and analytical skills.A typical day for the individual will include: Working with stakeholders across multiple teams (including Category, Retention, Acquisition, Monetization etc.) to plan and manage multichannel marketing campaigns Perform deepdives including sales funnel analysis, content...
-
Lead – Retention
1 week ago
Bengaluru, Karnataka, India Reliance Retail Full timeJob MandateDrive sales and sales share of repeat customers, higher retention, higher revenue per user for existing customersKey ResponsibilitiesJob Responsibilities :Ownership of key metrices of repeat usersrevenue, ASP, revenue/ user, profitability etc.Lifecycle management for repeat users to drive growth across metrices (ASP, profitability, revenue...
-
Associate Director-Marketing
2 months ago
Bengaluru, India Games24x7 Full timeAbout us:Games24x7 is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gaming company, offering awesome game-playing experiences to over 100 million players through our products - Rummy Circle, India’s first and largest online rummy platform, My11Circle, the country’s fastest-growing fantasy sports platform.A pioneer in the...