Associate - CRM (Retention Marketing)

1 week ago


Bengaluru, Karnataka, India Myntra Full time

Role & Responsibilities:

This role will involve a mix of marketing and analytical skills.

A typical day for the individual will include:


  • Working with stakeholders across multiple teams (including Category, Retention, Acquisition, Monetization etc.) to plan and manage multichannel marketing campaigns
  • Perform deepdives including sales funnel analysis, content effectiveness measurement etc. to improve the effectiveness of CRM channels
  • Develop and implement new strategies to drive objectives like retaining customers, acquiring new customers and addressing customer pain points through the channels
  • Track marketing metrics and trends, like conversion rates and web analytics.
  • Publish periodic reports and prepare decks for reviews with Senior Management
  • Guiding the other team members with their queries and resolving bottlenecks to ensure timelines and processes are met
  • Conduct market research to follow trends and competition

Requirements:

  • 35 years of experience with at least 2 years of experience in CRM/Digital Marketing operations
  • Technical expertise with CRM and analytical systems
  • Knowledge of online marketing methods and best practices
  • Solid background in customer acquisition/retention strategies is a plus
  • Efficient project and people management skills
  • Good communication and presentation skills
  • Written and Verbal
  • Bachelors/ MBA from premier institutions

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