Growth & Retention Associate

1 week ago


Bengaluru, Karnataka, India Liquide Full time

Growth & Retention Associate -

About us:

We are a well-funded ex-McKinsey/IT/IM/BITS wealth tech startup which aspires to change the way young India Invests. We are a fast-growing team focused on providing cutting-edge investment solutions to bring premium wealth advisory and social investing to young investors. Join us if:

  • You want to disrupt one of the most traditional industries in India
  • You have been longing to join an early-age well-funded startup with a rock-star team
  • You get excited by open culture and freedom to innovate

Job description:

As a Growth & Retention Associate you will be involved in executing campaigns end to end, and running retention & engagement strategies for Liquide as a part of our x to 10x journey.

You will be working directly with the leadership team. This role requires an analytical and out-of-the-box mentality, with a knack for writing killer content.

Key Responsibilities:

  • Own campaign execution and measurement: Own and execute end-to-end campaigns and measure the effectiveness of campaigns across channels such as Push Notifications, Emails, WhatsApp & SMS.
  • User segmentation and content Relevance: Incorporate user segmentation to deliver relevant content across all touchpoints.
  • Craft and execute efficient customer retention & growth strategies for marketing & business
  • Gain insights into user behaviour to enhance in-app retention by utilising multiple channels such as WhatsApp, push notifications, in-app notifications, SMS & email
  • Design and implement customer lifecycle journeys across multiple channels, ensuring a seamless customer experience
  • Providing regular insights into customer behaviour to the leadership team
  • Execute unforeseen tasks and requirements promptly and effectively
  • Strategize and analyse with the leadership team on ways to increase revenue, engagement and retention of customers on the platform across the funnel

Requirements:

  • Experience in writing creative marketing content with a knack for influencing customers
  • Strong English language proficiency
  • Excellent analytical skills and strong proficiency in Microsoft Excel, Google Sheets
  • Excellent problem-solving skills to address challenges effectively
  • Familiarity and knowledge of tools such as WebEngage, Gupshup etc. is good to have
  • Ability to work in a fast-paced environment and adapt to changing priorities
  • Passionate about learning and growing in a dynamic business environment
  • Attention to detail with excellent organisational skills

Benefits and why you should join us:

This role offers a unique opportunity to gain valuable experience and skills. As an associate, you will enjoy:

  • Collaboration: Work closely with the leadership and industry leaders, providing an invaluable learning experience.
  • Cross-functional exposure: Collaborate with various stakeholders across different functions, gaining a holistic understanding of business operations.
  • Opportunity to thrive in a dynamic and fast-paced work environment, ensuring accelerated career growth, and an incredible learning experience

If you are driven, adaptable, and ready to take on challenges in a dynamic, fast-paced environment, we invite you to apply Join us on this exciting journey of growth and innovation



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